Protergia Helios Value

TOPIC:

Initiative

Protergia Helios Value

Protergia Helios Value

SUBMITTED FROM:

METLEN Energy & Metals

METLEN Energy & Metals is a global industrial and energy company covering two business Sectors: Energy and Metallurgy. The Company is strategically positioned at the forefront of the energy transition as an integrated utility, while already established as a reference point for competitive green metallurgy at the European and global level. It has a consolidated turnover and EBITDA of €6.35 billion and €823 million, respectively, and employs more than 5,442 direct and indirect employees in Greece and abroad.

https://www.metlengroup.com/

Objective Action

The penetration of Renewable Energy Sources in households.

Target Audience

Household electricity customers seeking to reduce their electricity bills and use green energy to meet their energy needs.

Duration

The service launched in parallel with the Ministry of Environment and Energy's program "Photovoltaics on Rooftops" in May 2023. It continues to provide a comprehensive solution for the installation of photovoltaic systems with batteries, along with the corresponding financing.

Description

Protergia introduces **Protergia Helios Value**, a comprehensive service for rooftop solar panel installation with zero upfront investment. The service covers the entire process on behalf of its customers, including a free on-site inspection by specialized partners, subsidy application support (until May 2024), equipment supply, and installation of a solar system with a battery. A key feature of the program is the full financing provided by Protergia for the solar and battery equipment and installation, with customers repaying the cost in up to 120 monthly installments through long-term credit at favorable terms from a partnering bank.

*Named Product of the Year 2024 based on an independent consumer survey conducted by Circana with a sample of 3,200 consumers in Greece.*

Impact on Society

2023:

Television: 2,425 GRPs (Gross Rating Points)
Radio: 736 spots

2024:

Television: 320 GRPs
Impressions: 4.2 million

Initiative Location

The service was available nationwide to all residential customers with suitable roof space on their properties.

Working with Organization

The program was available in collaboration with the Ministry of Environment and Energy's (ΥΠΕΝ) "Solar Panels on Rooftops" initiative until May 2024.

Workers Participation

No

Benefits for Οrganization

The adoption of a "green," sustainable solution not only offers clear environmental benefits but also strengthens the relationship between the customer and Protergia. This is achieved by providing energy solutions with a long-term perspective, rather than merely offering another electricity program.

Connection with Global Goals

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