ECONOMY

HERACLES Group implements the NextGen Growth 2030 strategy in Greece, transforming sustainability from a parallel ESG priority into a core driver of business growth, competitiveness and value creation. The approach is aligned with Holcim’s strategic pillar “Sustainability driving profitable growth” and is structured around four interconnected directions: scaling up the sustainable portfolio to meet growing customer demand; accelerating circular construction and the use of secondary resources; innovating for decarbonization, from new formulations and energy solutions to advanced CCUS technologies; and building a nature-positive future through responsible management of biodiversity and water resources.

What distinguishes this practice is that these priorities are not implemented as isolated environmental actions. They are embedded in strategic planning, capital allocation, production, product development, sales, procurement, innovation and governance, creating an integrated model that translates strategy into measurable business and environmental performance.

In 2025, this model translated into concrete investments and results in Greece: progress on the OLYMPUS project, an investment of more than €400 million in advanced carbon capture technology; further expansion of circular economy activities and the use of secondary resources and biomass; a higher share of sustainable building products in sales; reduced CO₂ intensity; and strengthened biodiversity management. In this way, the global strategy is translated into clear local implementation and measurable impact, providing a model for how a carbon-intensive industry can combine the green transition with growth and competitiveness.

The Group’s 2025 Sustainability Report was prepared in accordance with the GRI Standards and takes into account the 17 Sustainable Development Goals (SDGs) and the Greek Sustainability Code.