Development of the innovative product “oikiaLAVA” in cooperation with the Laboratory of Vegetable Crops of the Agriculture Faculty of AUTH

BUSINESS: 556 PRACTICES
HERACLES Group, a member of Holcim, is the leader in the construction materials sector and is the leading producer of cement, concrete and aggregates in the Greek market, with more than 110 years of continuous presence and growth. Since 2019, HERACLES Group has also dynamically entered the recycling sector, offering integrated waste management solutions. With an extensive footprint across the country and a network of over 70 facilities, the Group confirms its strategic position as a reliable partner for sustainable construction.
HERACLES Group is at the forefront of the green transformation of industry with a focus on sustainability, investing in innovative solutions that reduce the environmental footprint, strengthen the circular economy and contribute to the creation of climate-resilient and sustainable cities.
Read more: www.lafarge.gr
This project aims at:
Consumers/ wide public which is interested in cultivating vegetables at its place in rural environment.
December 2015 the grow bag was redesigned according with the market feedback and was made smaller, handier and more attractive.
The cultivation of vegetables in urban environments is a popular practice in recent years. It is an innovative and efficient solution for the production of vegetables from consumers themselves who enjoy a relaxing activity while cultivating, as well as this way meet their own nutritional needs.
Heracles through LAVA SA offers to the Greek market ready bags with enriched pumice with the trademark oikiaLAVA, intended for domestic use.
oikiaLAVA bag is a ready to use product for producing vegetables at home. Throughout the course of the cultivation process, no fertilizer is required, either piercing at the bottom of the bag for the water to drain, but just only the addition of water.
In December 2015, the bag of oikiaLAVA was redesigned according with the feedback from the market and became smaller, handier and more attractive.
The ready oikiaLAVA bag can be used for at least 9 months from the beginning of the first planting, it is 100% recyclable and is available across Greece from LAVA affiliate network.
The results from the disposal of «oikiaLAVA» in the Greek market are positive. Consumers often choose the «oikiaLAVA» solution as it enables an easy and simple cultivation of vegetables in urban environments.
During the years 2015 and 2016 1.935 pieces of the product in total was disposed to the market.
The ready bag oikiaLAVA is available across Greece from the LAVA affiliate network.
The development of the innovative ready product “oikiaLAVA” was made with the cooperation of the Laboratory of Vegetable Crops of the Agriculture Faculty of AUTH and was redesigned according with the market feedback.
The development of the innovative ready product “oikiaLAVA” was made with the participation of LAVA S.A. employees as well as staff from the Laboratory of Vegetable Crops of the Agriculture Faculty of AUTH.
Through this specific solution, AGET Heracles is in place to:
During the years 2015 and 2016 1.935 pieces of the product in total was disposed to the market.
No Connection with Global Goals found