ECONOMY

Through ECOPlanet, ECOPact and ECOCycle®, HERACLES Group turns sustainability strategy into everyday construction practice, creating an integrated ecosystem of low-carbon and circular building solutions. ECOPlanet offers lower-carbon cement solutions, while ECOPact provides lower-carbon ready-mix concrete, enabling customers to reduce embodied carbon in their projects. ECOCycle® adds the critical circularity dimension by transforming construction and demolition materials into resources for new building solutions, helping reduce demand for primary raw materials. The initiative’s distinctive strength lies in addressing two of the sector’s biggest challenges – decarbonization and circularity – through one coherent value proposition. Rather than offering isolated “green” products, HERACLES is enabling a new construction model in which performance, durability and quality go hand in hand with measurable environmental value. In 2025, products supporting sustainable construction already represented a significant share of Group sales, demonstrating that sustainability is moving from a specialist choice to a mainstream market requirement.