SOCIETY

BUSINESS: 532 PRACTICES


TOPIC:

Initiative

Synergy of Offer and Love

Synergy of Offer and Love
SUBMITTED FROM:

Lidl Hellas

Lidl Hellas has been active in Greece since 1999. Today the company employs more than 6700 workers, while its network includes 230 stores and 5 state-of-the-art supply centers. It is included for the 6th consecutive year in "The Most Sustainable Companies in Greece", while for the 7th consecutive year it receives the distinction of "Top Employer" in Greece and Europe.
At Lidl Greece we are proud because we build perspective for all our stakeholders, on solid, sustainable foundations. Business ethics are a source of inspiration for our values and the chain of responsibility becomes an act of sustainable empowerment for our own people, consumers, partners.
Sustainability for us is not a simple wording, but shapes our business profile and runs horizontally through our daily life.

We are moving on the trajectory of a new sustainability strategy, which develops in three dynamic axes: "Good for the planet", "Good for people" and "Good for you" with the individual actions spread over six strategic pillars: climate protection, respect for biodiversity, conservation of resources, business law, health protection and participation in dialogue. It is a functional as well as an innovative approach that allows us to respond with best practices, at the right time, to a variety of challenges. We adapt quickly, build efficiency and remain sustainable, extroverted and beneficial to the whole.

www.lidl-hellas.gr

 

Corporate videos & Statements



Objective Action


At Lidl Hellas we understand our role in society as active and participatory. That is why we work with recognized social partners, supporting our fellow human beings, as well as initiatives of organizations such as the ΔΙΚΤΥΟ and ΚΥΑΔΑ. Our goal is to actively shape processes and mobilize the social environment in action and participation. Thus, the corporate responsibility program of our company is framed by actions such as that of the Synergy of Supply and Love that prove that we are part of society and act with a sense of responsibility and empathy for the common good with the aim of ending hunger, achieving food security.

  • https://corporate.lidl-hellas.gr/media-center/pressreleases/synergia-prosforas-kai-agapis
  • Η Lidl Ελλάς συνεχίζει να στηρίζει 340 οικογένειες που έχουν πραγματική ανάγκη με επιπλέον προϊόντα αξίας 100.000€ για 2η χρονιά - Lidl Ελλάς (lidl-hellas.gr)
 

Target Audience


Families living on the edge of poverty and the multifaceted homeless center of the Municipality of Athens
 

 

Duration

1st year: September 2020 - June 2021

2nd year: July 2021 – April 2022

3rd year:May 2022 – February 2023

 


Description


Lidl Hellas, in collaboration with the Social Solidarity & Relief Network (ΔΙΚΤΥΟ) and the Reception & Solidarity Center of the Municipality of Athens (Κ.Υ.Α.Δ.Α) join forces for the common good and prove that solidarity is collective affair.Specifically, Lidl Hellas, in the context of its social work and its contribution to the activity of the Network, decided to donate long-lasting food, cleaning supplies, stationery, etc., with a total value of € 100,000, over a period of ten months, with the aim of extension of the action of the body in the Prefecture of Attica. The products will be received on a monthly basis by the Network from the company's warehouse in Kalivia, Attica and will be available to support the work of K.Y.D.A., specifically to meet the basic needs of 340 families living under the poverty line, but also the support of the multifunctional homeless center of the Municipality of Athens. Τhe action started in 2020, continued in 2021 and will also go on in 2022.

  • https://corporate.lidl-hellas.gr/media-center/pressreleases/synergia-prosforas-kai-agapis
  • Η Lidl Ελλάς συνεχίζει να στηρίζει 340 οικογένειες που έχουν πραγματική ανάγκη με επιπλέον προϊόντα αξίας 100.000€ για 2η χρονιά - Lidl Ελλάς (lidl-hellas.gr)

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Impact on Society


The result of the action is the support of 340 families and the multifaceted homeless center of the Municipality of Athens who live on the edge of poverty with long-lasting products, cleaning supplies, stationery, etc., with a total value of € 200,000, over a period of 2 years. This is an action whose meaning acquires an even greater dimension in this period we are going through, since the pandemic has made everyone's daily life even more difficult and the need to support vulnerable social groups is more urgent than ever.
 



Initiative Location


The products are received from the company's Warehouse in Kalivia, Attica every month from the Network in order to transfer them to the Warehouse of Κ.Υ.Α.Δ.Α. and from there their distribution to 340 families, but also to the multi-purpose homeless center of the Municipality of Athens.
 


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Working with Organization


Cooperation with the Social Solidarity & Relief Network (ΔΙΚΤΥΟ) and the Reception & Solidarity Center of the Municipality of Athens (Κ.Υ.Α.Δ.Α)
 


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Workers Participation


For the implementation of the action, the corporate responsibility department of Lidl Hellas cooperates with the Warehouse of our company in Kalivia of Attica and employees of the Social Solidarity & Relief Network (ΔΙΚΤΥΟ) and the Reception & Solidarity Center of the Municipality of Athens (Κ.Υ.Α.Δ.Α).
 


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Benefits for Οrganization


The result of the action is the support of 340 families and the multifaceted homeless center of the Municipality of Athens who live on the edge of poverty with long-lasting products, cleaning supplies, stationery, etc., with a total value of € 200,000, over a period of two years. This is an action whose meaning acquires an even greater dimension in this period we are going through, since the pandemic has made everyone's daily life even more difficult and the need to support vulnerable social groups is more urgent than ever.Regarding the Κ.Υ.Α.Δ.Α. this synergy is a multifaceted support to the households that this year were called upon to face a huge challenge, that of the health and economic crisis caused by the pandemic.
 




Connection with Global Goals







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