ENVIRONMENT

The initiative of Lidl Hellas aims to make a meaningful contribution to the prevention and reduction of food waste across the entire value chain: from rational ordering and stock management to the shelf, consumer choice, redistribution and responsible use of organic residues. Under the central message “Respect for food is our strength”, Lidl Hellas turns a complex environmental and social issue into an everyday act, inviting employees, consumers, partners and social organizations to work together against waste. The initiative is part of the company’s “Resource Conservation” strategic pillar and is linked to its commitment to reduce food waste and organic waste by 50% by 2030.

The initiative addresses multiple audiences with a direct role in preventing food waste. It engages Lidl Hellas employees, who implement prevention practices in stores and warehouses; consumers, who are encouraged to make more responsible choices through actions such as “Choose me” and “Cheaper” products; vulnerable social groups, who benefit from food redistribution through partner organizations; and suppliers and partners, who contribute to a more efficient and responsible value chain. Its broader aim is to build a culture of food respect and prevention with a multiplier effect across society.

A long-term programme in continuous development. Actions have been gradually strengthened since 2021-2022, with 2024 as the reference year and a strategic horizon of reducing food waste by 50% by 2030.