SOCIETY

BUSINESS: 477 PRACTICES


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Initiative

7,000 festive "love meals" to our fellow humans in need

7,000 festive "love meals" to our fellow humans in need
SUBMITTED FROM:

Lidl Hellas

Lidl Hellas has been active in Greece since 1999. Today the company employs more than 6700 workers, while its network includes 230 stores and 5 state-of-the-art supply centers. It is included for the 6th consecutive year in "The Most Sustainable Companies in Greece", while for the 7th consecutive year it receives the distinction of "Top Employer" in Greece and Europe.
At Lidl Greece we are proud because we build perspective for all our stakeholders, on solid, sustainable foundations. Business ethics are a source of inspiration for our values and the chain of responsibility becomes an act of sustainable empowerment for our own people, consumers, partners.
Sustainability for us is not a simple wording, but shapes our business profile and runs horizontally through our daily life.

We are moving on the trajectory of a new sustainability strategy, which develops in three dynamic axes: "Good for the planet", "Good for people" and "Good for you" with the individual actions spread over six strategic pillars: climate protection, respect for biodiversity, conservation of resources, business law, health protection and participation in dialogue. It is a functional as well as an innovative approach that allows us to respond with best practices, at the right time, to a variety of challenges. We adapt quickly, build efficiency and remain sustainable, extroverted and beneficial to the whole.

www.lidl-hellas.gr

 

Corporate videos & Statements



Objective Action

Guided by the position "on the road to a better tomorrow we take responsibility", at Lidl Hellas we strive every day to do things that are good for people. Understanding our position as an employer, business partner and social actor and the responsibility that these roles imply, the company takes into account the needs of people at every step.

This focus is also reflected in the company's new responsibility model, which is based on the triple bottom line of "Good for the planet", "Good for people" and "Good for you", which encompasses six strategic pillars. Three individual strategic pillars are developed under the "Good for people" aspect, which form the overall objectives and actions of the company in relation to society. The specific action of distributing food to people in need falls under the pillars 'Fair business' and 'Engaging in dialogue', under which the company's actions are divided according to their subject matter.

Finally, this action, as well as the whole strategy of Lidl Hellas, is in line with the UN Sustainable Development Goals (SDGs). Thus, this action is linked to Goal 2 "Zero Hunger", to the achievement of which the company also contributes by supporting numerous charitable organisations and structures with product donations in order to support vulnerable social groups.

 

Target Audience

People in real need of support.

 

Duration

The meals were distributed on Christmas Eve and New Year's Eve and New Year's Day, as well as on Easter Day.


Description

During the last festive period of Christmas and New Year as well as the Easter period, Lidl Hellas offered warm and complete meals to vulnerable people in cooperation with local authorities in Athens and Thessaloniki. Specifically, for Athens, a total of 2,400 meals were distributed on Christmas and New Year's Day and 1,400 on Easter Sunday.

In Thessaloniki, Lidl Hellas supported the distribution of meals to the beneficiaries of the Municipality's Social Structures and provided a total of 1,500 meals on Christmas Eve and New Year's Eve. The distributions were made to the Social Grocery - Food Service, the Homeless Shelter, the Open Day Centre for the Homeless, the Shelter for Abused Women and their Children and the Special Recreational Centre for People with Disabilities.

Furthermore, it supported the distribution of meals at the Prokopio Multipurpose Church Center of Kalamaria and the Holy Metropolitan Church of St. George of Neapolis, offering a total of 1,170 festive meals for Christmas Eve and New Year's Eve and donated an additional 300 food packages to people in real need.

During the Easter period in Thessaloniki, Lidl Hellas supported the distribution of meals to the beneficiaries of the Municipality's Social Structures and offered a total of 750 meals for Easter Sunday. The action is part of the "Social Grocery, Food Provision" structure of the Municipality of Thessaloniki with 650 families as beneficiaries. The distributions were carried out at six distribution points, in the five municipalities and in the municipal unit of Triandria.

At the same time, it supported the distribution of meals at the Holy Metropolitan Church of St. George of Neapolis, offering a total of 300 festive meals for Easter Sunday. In addition, it distributed food to 320 residents of the Municipal Communities and the Municipal Unit of Triandria in order to support the festive table of our economically weak fellow humans who need support, even temporarily.

For the preparation and distribution of the meals for the whole operation, the company collaborated with two catering service companies, one for Athens and one for Thessaloniki.


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Impact on Society

The main and most important dimension of benefit is the positive impact it has had on the lives of our fellow humans in real need of support.

The measurable result of the action is the provision of more than 7,000 meals to more than 7,000 of our fellow human beings who are beneficiaries of the social services and structures of the municipalities cooperating for the action. In addition, apart from the distribution of ready meals, the action provided 300 packages of products to other people during the Christmas and New Year period, while during the Easter period the company proceeded to support the festive table of economically weak people in need of support, by distributing food to 320 residents of the Municipal Communities and the Municipal Unit of Triandria.



Initiative Location

During the festive period of Christmas and New Year, distributions were carried out in 9 distribution points in Athens and 8 distribution points in Thessaloniki for each distribution day separately. Similarly, on Easter Day, distributions were carried out at 6 distribution points in Athens, the largest being at Rouf Municipal Stadium, and at 6 distribution points in Thessaloniki, in the five municipalities and in the municipal unit of Triandria.


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Working with Organization

For Athens, the company collaborated with the Reception and Solidarity Centre of the Municipality of Athens (K.Y.A.A.D.A.).

In Thessaloniki, the company cooperated with the Mayor's Office for Social Policy of the Municipality of Thessaloniki and with the office of the Deputy Minister of Interior, responsible for Macedonia and Thrace.


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Workers Participation

For the implementation of the action, Lidl Hellas' Corporate Responsibility Department cooperated with employees of the Reception and Solidarity Centre of the Municipality of Athens (K.Y.A.A.D.A.), with employees of the Social Policy Department of the Municipality of Thessaloniki, with the office of the Deputy Minister of Interior, responsible for Macedonia and Thrace, as well as with two catering service providers. Some of the distributions were attended by representatives of our company.


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Benefits for Οrganization

Through this and other actions, Lidl Hellas manages to strengthen its ties with partners, such as the social services of the respective Municipalities, and to establish strategic partnerships with them for the common good. In this way, the company manages to put into practice its commitment to contribute to society and achieves this through partnerships with stakeholders, which allow it to broaden the scope of its offer. With actions such as this, it demonstrates once again in practice its social face and the fact that supporting vulnerable social groups is a priority.




Connection with Global Goals







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