Christmas Loyalty - The Smile of the Child

Christmas Loyalty - The Smile of the Child

Lidl Hellas

Lidl Hellas has been active in Greece since 1999. Today the company employs more than 6700 workers, while its network includes 230 stores and 5 state-of-the-art supply centers. It is included for the 6th consecutive year in "The Most Sustainable Companies in Greece", while for the 7th consecutive year it receives the distinction of "Top Employer" in Greece and Europe.
At Lidl Greece we are proud because we build perspective for all our stakeholders, on solid, sustainable foundations. Business ethics are a source of inspiration for our values and the chain of responsibility becomes an act of sustainable empowerment for our own people, consumers, partners.
Sustainability for us is not a simple wording, but shapes our business profile and runs horizontally through our daily life.

We are moving on the trajectory of a new sustainability strategy, which develops in three dynamic axes: "Good for the planet", "Good for people" and "Good for you" with the individual actions spread over six strategic pillars: climate protection, respect for biodiversity, conservation of resources, business law, health protection and participation in dialogue. It is a functional as well as an innovative approach that allows us to respond with best practices, at the right time, to a variety of challenges. We adapt quickly, build efficiency and remain sustainable, extroverted and beneficial to the whole.


Corporate videos & Statements

Objective Action

Lidl Hellas, recognising its place in society, is committed to giving back to people on a daily basis and for this purpose, it creates strong ties of cooperation with charitable organisations, supporting their work.

This commitment is both part of its corporate strategy and planning and an idea deeply rooted in its corporate culture. Dialogue with stakeholders is at the core of its corporate activity and for this reason, it seeks to create and maintain open channels of communication that allow the dissemination of its charitable offer to various vulnerable social groups of our fellow humans.

This position is reflected in the company's responsibility model, where participation in dialogue is one of its 6 strategic pillars.

Given the current socio-economic landscape and the adverse conditions that people face nowadays, Lidl Hellas, faithful to its corporate responsibility programme, strives to demonstrate through actions that supporting our fellow humans, especially children, is a priority for it.


Target Audience

The initiative is aimed at the general public and the company's customers. While the content of the initiative concerns vulnerable social groups, children and their families, who need support in order to ensure a better everyday life.



From 19 December 2022 to 7 January 2023.


Lidl Hellas offered its support to the valuable work of the organization "The Smile of the Child" through the creation of a Christmas Loaylty action, in the context of which they joined forces and mobilized consumers for a good cause.

From 19 December 2022 until 7 January 2023, with every scan of the Lidl Plus digital card, Lidl Hellas donated €0.10 to "The Smile of the Child". The amount of the donation was allocated to cover the operating costs of the 3 Child & Family Support Centres in Attica.

The innovative dimension of this action is the use of the Lidl Plus application, the company's loyalty mechanism, in order to raise awareness and involve its customers in supporting a good cause.



Impact on Society

During the period of the action, 1.052.556 scans were carried out, from which a total amount of 105.256€ was collected, however the company proceeded to donate the amount of 120.000€.

The amount collected will be used to cover the operating costs of the 3 Child & Family Support Centres in Attica. The purpose of the Child and Family Support Centres is to provide the necessary support and empowerment to families to restore their ability to function as a safe care framework for children.

Initiative Location

The action took place in all Lidl Hellas stores.

Working with Organization

Lidl Hellas has been cooperating with the organization "The Smile of the Child" for many years, is there to give smiles to children in need and continues to offer support to children and their families, so that they receive the care and the necessary foundations to be able to continue their lives with the necessary supplies.


Workers Participation

For the implementation of the action, the Corporate Responsibility department of Lidl Hellas cooperated with the Lidl Plus application department, as well as with the employees of the organization "The Smile of the Child". At the same time, the role of Lidl Hellas' customers was decisive, as they supported the action by using the Lidl Plus application in their purchases during the period of the action and contributed to the collection of the donated amount.


Benefits for Οrganization

In this way, Lidl Hellas sought through the use of the customer loyalty mechanism to involve them in one of its public benefit activities and thus to link its business operation with its social face. Therefore, the participation of the general public in the action has to offer not only the identification of the company with its social work, but also the successful support of the organization, as the extensive participation of the public manages to increase the amount of the offer.

Connection with Global Goals

More Initiatives from Organization

7,000 festive "love meals" to our fellow humans in need

Innovation Marathon for the Development of Solutions and Applications for a Life Without Disposable Plastics (Sup Free Hackathon)

Innovation Marathon for the development of solutions and applications for sustainability and entrepreneurship (Sustainability Hackathon)

Lidl Hellas Social Return on Investment Study for the Child and Family Support Center of the Prefecture of Attica of the 'Child's Smile'

Musical theater performance "Four Seasons"

Plastic Free Greece

Socioeconomic Impact Report 2021

Support redevelopment of Children's Hospital P. & A. Kiriakou

Sustainable Products Market Policy

Synergy of Offer and Love

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