SOCIETY

BUSINESS: 531 PRACTICES


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Initiative

Support for flood victims in Thessaly

Support for flood victims in Thessaly
SUBMITTED FROM:

Fourlis Group

The FOURLIS Group is one of the largest trading groups of consumer goods in Greece, Cyprus, Bulgaria, and Romania.

 

Read more:  www.fourlis.gr


Contact

Objective Action

Immediate support for flood victims in Vlohos Karditsa.       

 

Target Audience

Flood victims in Vlochos Karditsa.

 

Duration

September 2023 – August 2024


Description

Flood victims in Vlochos Karditsa.

IKEA offered:

• In collaboration with INTERIKEA, household equipment for families who live permanently in Vlohos Karditsa, regardless of their subsequent settlement area. The offer included household equipment up to 4,000 euros for families of up to 4 members and 5,000 euros for families with 5 and more members. The beneficiaries provided a certificate from the Municipality of Palamas that they are permanent residents of Vlohos (and it concerns the main residence). • Together with the Certificate from the Municipality, the beneficiaries had to provide E1 to show the dependent members in case they requested the package of 5,000 for families of five or more.

• IKEA completely renovated two kindergartens in the Municipality of Palamas that were damaged due to total flooding as part of the "Stations of Joy" program. It also offered products to other nurseries and kindergartens in the wider area.

• IKEA offered bedding to the municipalities of Karditsa, Farsala and Trikala to be distributed to the residents who suffered damage,

• IKEA offered a discount for the purchase of products related to homes or businesses that suffered damage according to the following: Based on the statement of the AADE, the following areas were universally affected according to the Fire Department and are entitled to aid from the state without an autopsy.

• PE Trikala (Agia Kyriaki, Megala, Kalivia, Fotada, Parapotamos, Georganades, Faneromeni, Keramidi, Valomandri).

• PE Larissa (Namata, Sotirio, Niki, Halki, Armenio, Achillio, Kalamaki, Kampos, Kastro, Koutsohero, Yperia, Megalo Evdrio, Pyrkaia, Vassili).

• Karditsa PE (Metamorfosi, Vlohos, Psathochori, Palamas, Astritsa, Koskinas, Korda, Marathea, Agia Triada, Kalogrianna, Orphana, Ampelonas, Phyllo, Rizovuni, Paleochori, Magoula, Krania, Kypseli, N. Iconio, Paschalitsa, Ermitsi, Gorgovites , Marco).

• Residents of the above areas received a 30% discount for purchases up to €5,000. So are businesses. With a certificate from the Municipality or E1.

• Residents of the wider areas of Thessaly received a 20% discount, with the application to the aid.


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Impact on Society

The amount of the total offer reached the amount of 1 million euros through the offer of items and the provision of discounts. 160 were the beneficiaries of Vlochos.



Initiative Location

Thessaly (Municipality of Larissa, Karditsa, Municipality of Trikkaia, Municipality of Farsala, Municipality of Palamas and especially the Community of Vlochos)


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Working with Organization

Cooperation with the Municipality of Palamas, Municipality of Karditsa, Municipality of Trikaia, Community of Vlohos


Workers Participation


Benefits for Οrganization

Improvement of BRAND CAPITAL research index (FOCUS BARI/GFK) for the strengthening of local communities to 34% (+3) by the IKEA brand.




Connection with Global Goals







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