SOCIETY

BUSINESS: 477 PRACTICES


TOPIC:

Initiative

Responsible for the Society

Responsible for the Society
SUBMITTED FROM:

LAMDA DEVELOPMENT

Lamda Development is the undisputed leader in the shopping centres management sector (The Mall Athens, Golden Hall, Mediterranean Cosmos). Its assets portfolio also includes office spaces, residential developments, as well as the Flisvos Marina. Lamda Development has undertaken the integrated metropolitan redevelopment of the area of the former ‘Hellinikon’ airport, which will be the largest private investment in Greece and the largest urban redevelopment project in Europe.

https://www.lamdadev.com/en/, https://theellinikon.com.gr/en/homepage/



Objective Action

Lamda Development considers it self-evident that businesses, as an integral part of society, must adopt responsible business behavior, applying practices with a retributive nature to society as a whole. Based on the above assumption, the Company has adopted a set of initiatives aimed at: the social and economic well-being and the support of the weaker social groups. At the same time, aiming to support the State in times of crisis, the Company undertook initiatives to respond to the health crisis in the period 2020-2021 which were developed in four pillars of actions:

  • Support the country's vaccination program
  • Participation in actions for the smooth operation of the educational system
  • Financial support of the NSS
  • Support for tenants in shopping centers

In addition, the company's firm commitment is the implementation of strategies and practices that respond to the needs of society and create value for society and the market.

 

Target Audience

  • Employees
  • Shopkeepers and Suppliers
  • Government
  • Society
  • Mass Media
  • Shareholders
  • Non-Governmental Organizations (NGOs)
  • Financial institutions (Banks, Analysts, Stock Exchange)
 

Duration

From the establishment of the company until today


Description


For Lamda Development, the business activity of a company has as its starting point the contribution to the social cohesion and progress of the country where it operates, in order to be able to continue operating seamlessly in the environment it has chosen to develop. The Company adheres to its ethical commitments regarding transparency, quality of services, the defense of human rights, the protection of the environment and the preservation of cultural heritage, which are also the basic principles of Corporate Responsibility.

In this context, numerous synergies of Golden Hall Shopping Centers, The Mall Athens, Mediterranean Cosmos and Marina Flisvos are carried out with Non-Governmental Organizations (NGOs) and bodies that stand out for their work. In this way, the cooperating agencies are given the opportunity to be accommodated in the common areas of the Company's commercial developments and to communicate their work to the 25,000,000 visitors per year. In total and until the year 2020, Non-Governmental Organizations (NGO) support programs were implemented in The Mall Athens, Golden Hall and Mediterranean Cosmos shopping centers.

In addition, throughout the duration of the COVID-19 pandemic in Greece, Lamda Development, in collaboration with many government agencies and ministries, implemented a series of actions to support society as a whole and normalize the consequences of the health crisis. Specifically:

Elliniko Vaccination Center: Lamda Development sided with the State, agreeing - as a preferred investor for the acquisition of 100% of the share capital of ELLINIKO S.A. - to make the property of the Olympic Fencing Center available to the competent bodies for the acceleration of vaccination program of the country.

Donation of technological equipment for distance learning: In collaboration with the Ministry of Education, and in the context of the national effort to manage the challenges created by the health crisis in Education, Lamda Development proceeded to donate tablet-type devices to the Ministry of Education, which were then channeled to primary and secondary education units of the country.

Donation to the NHS: Wishing to contribute to the national effort to deal with the pandemic crisis, Lamda Development and its shopping centers The Mall Athens and Golden Hall in Athens and Mediterranean Cosmos in Thessaloniki proceeded to donate a significant amount of money to immediately cover needs of the National Health System.

Measures to support tenants in shopping centers: Lamda Development has essentially stood by its partners, proceeding with a 70% rent reduction in its shopping centers for the months of April and May 2020, in addition to the statutory reduction of 40%.

Finally, an important part of Lamda Development's business activity is the implementation of strategies and practices that meet the needs of society and create value for society and the market. In this context, based on its design for the emblematic investment of Hellinikon, Lamda Development is launching investments of 390 - 480 million euros for infrastructure projects, road network projects and public utility projects. The first tenders are immediately expected with the aim of awarding the contracts in the first quarter of 2022. At the same time, tenders are being planned for the network of sewage treatment and water resources management facilities, a pioneering project which, in addition to meeting the irrigation needs of the Metropolitan Park of Hellinikon, aspires to offer significant quantities of water for the respective needs of the neighboring municipalities of the project as well as various other regions of Attica. Lamda Development's main priority for Elliniko is to proceed with a standard urban regeneration, which will respect the urban planning and environmental balance, will spread its benefits to wider areas of the Attica Basin and will be characterized by multi-collegibility by forming public utility infrastructures open to all the residents.
 


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Impact on Society

The business activity and the operation of the three shopping centers (The Mall Athens, Golden Hall, Mediterranean Cosmos) have created 7,000 jobs, while in this direction also the project of Hellinikon aims to strengthen growth and productivity. More specifically, it is expected to create 75,000 new jobs during its operation, thus contributing to the strengthening of the GDP by 2.4% by the date of its completion and offering over €14 billion to the Greek state through taxes.

At the same time, at the level of social contribution, as part of the implementation of Lamda Development's social responsibility initiatives, 70 Non-Governmental Organizations were supported

The operation of the Elliniko vaccination center significantly accelerated the vaccination process in our country, achieving as soon as possible the immunity of the population and the return of citizens and the economy to normal conditions. The Company's support to its partners who maintain stores in its shopping centers significantly helped their liquidity, giving them a significant breath in the middle of a very difficult period. At the same time, the financial aid to the NHS secured necessary financial and disposable resources for the country's hospitals. Accordingly, the supply of tablet devices to the Ministry of Education, which were given to primary/secondary school students across the country, contributed to the continuity of the educational process through distance education made necessary by the pandemic.

The supply of essential items to social grocery stores in the neighboring municipalities of Hellinikon was also important. Through this action, citizens in need and vulnerable groups had the opportunity to have free and immediate access to necessary items, through the social structures of the local local government bodies.



Initiative Location


Lamda Development's social responsibility initiatives are implemented in all regions of the country where the Company maintains activity (The Mall Athens, Golden Hall, Mediterranean Cosmos, Flisvos Marina, Offices in Maroussi and Elliniko).
 


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Working with Organization

  • Ministry of Health - Financial aid to the NHS in the midst of a pandemic / Concession of the Hellinikon Vaccination Center
  • Ministry of Education – Donation of technological equipment for distance learning
  • Non-Governmental Organizations (Care, Positive Voice, The Heart of the Child, The Smile of the Child, Together we can, Make a wish, Protection - strengthening their actions

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Workers Participation

An important role in the formation of Lamda Development's strategy for social responsibility is played by its human resources, who are encouraged to participate in social programs, such as promoting recycling in workplaces, voluntary blood donation, gathering food for vulnerable groups, but also in programs continuing education and training.


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Benefits for Οrganization

By implementing these CSR initiatives, Lamda Development offers strong moral incentives to its employees and all stakeholders associated with the company, ensuring increased productivity and enhancing its corporate image. At the same time, strong ties are created with the State and society, which is supported by the company's actions.




Connection with Global Goals







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