BUSINESS: 532 PRACTICES
Coca-Cola Hellas is a subsidiary of The Coca-Cola Company responsible for Greece, Cyprus and Malta, providing strategic consulting services for marketing, promotion, market research, advertising and brand reputation.
Read more: www.coca-cola.gr
In response to the Greek labor market, where youth unemployment is nearly 52%, and wishing to support the young generations, Coca-Cola is supporting ReGeneration – an innovative, comprehensive program offering professional and personal development and paid internships.
The program aims to:
The program is targeted at young people aged up to 29, who are graduates of Greek or foreign tertiary education establishments (Universities/ Technological Educational Institutes / Colleges) of all disciplines, with or without postgraduate qualifications.
It is also targeted at companies wishing to invest in high-potential young people by including them in their workforce, from multinationals and large Greek companies to SMEs and start-ups.
First launched in 2012, the ReGeneration program has already successfully completed 4 internship cycles, with more to come.
ReGeneration is an innovative internship program for young people aged up to 29. It combines professional and personal development, through specialized training and mentoring provided by established Greek professionals, with work experience gained by means of 6-month paid internships with some of the largest Greek and foreign multinational companies.
More specifically, ReGeneration comprises the following:
The program provides dozens of companies with the opportunity to include in their workforce young, high-quality graduates with great potential, saving on personnel selection and training resources, while also helping fight youth unemployment and actively supporting the next generation. The program’s key figures attest to its success.
More specifically, in the 4 years for which the program has been running:
ReGeneration program runs in partnership with Greek and multinational companies across Greece.
The ReGeneration program is carried out with support from Coca-Cola, The Coca-Cola Foundation and The Hellenic Initiative (THI) and was designed by the Athens hub of the Global Shapers Community, an initiative of the World Economic Forum. For its implementation, the program relies on its valuable partners, which include more than 70 Greek and multinational companies that have embraced it, providing their experienced executives as tutors and offering paid internship positions.
Coca-Cola is a major supporter of the program, both financially, with its key contribution as a sponsor, and by providing know-how and personnel for training, communication, marketing and HR management purposes, in order to make the program stronger and as effective as possible.
By actively supporting the ReGeneration program, Coca-Cola remains true to its commitment to helping young people and to actively contribute to the improvement of the communities in which it operates. At the same time, by offering internship positions and then retaining the participants on a full-time employment basis, it is including talented young people in its workforce.
No Connection with Global Goals found
