BUSINESS: 532 PRACTICES
Coca-Cola Hellas is a subsidiary of The Coca-Cola Company responsible for Greece, Cyprus and Malta, providing strategic consulting services for marketing, promotion, market research, advertising and brand reputation.
Read more: www.coca-cola.gr
Coca-Cola supports young people and stands by their side with programs aimed at boosting youth entrepreneurship and employment. To this end, in 2015 and 2016 Coca-Cola, with support from The Coca-Cola Foundation, brought the Entrepreneurship School to Greece in order to inspire the country’s young people to chase their dreams, put their ideas to practice, broaden their entrepreneurial horizon and dare to innovate.
The Entrepreneurship School is targeted at young aspiring entrepreneurs aged 18 to 35.
The Entrepreneurship School was held for the first time from 30 November to 4 December 2015. The next two educational weeks were held in 2016, from 3 to 7 October in Athens and from 7 to 11 November in Thessaloniki.
The Entrepreneurship School is an innovative educational method for young aspiring entrepreneurs, without any professors, as the role of professors/mentors is assumed by established entrepreneurs. It is held annually in Brussels and Hong Kong and has recently expanded to other cities, such as Madrid, Nairobi, Milan and Geneva. In Greece, the School has been held three times since 2015, providing more than 300 young people in total with the opportunity to develop, to be inspired, to become exposed to innovative ideas and practices and to develop their entrepreneurial skills.
After its highly successful first edition in Greece in 2015, the School returned to Athens in October 2016 and also visited Thessaloniki, for the first time, in November. Each educational week lasts for 5 days, during which over 100 young people work in teams of 10 to put together their own business plans, under the mentors’ guidance. At the end of the week, the teams present their work to the jury, which decides the grand winner.
In these difficult times for Greece, Coca-Cola has managed to provide inspiration and to help the country’s young people realize that, with their will and hard work, they can make their dreams come true.
More specifically:
Athens – Thessaloniki.
In 2015, the Entrepreneurship School was held at the Athens Startup Business Incubator (“THEA” project) of the Athens Chamber of Commerce and Industry.
In 2016, the Athens Entrepreneurship School was held at The Cube Athens, a new venue which is supported by key technological education institutions, promotes innovation and provides all its users with the necessary tools. In Thessaloniki, the School was held at the Thessaloniki Concert Hall.
For the implementation of this initiative, Coca-Cola partnered with international non-profit organization ThingYoung. ThingYoung is the first think tank focusing on young people. It aims to make the world a better place for young people by carrying out high-quality research on their opinions and by including them in decision-making processes.
Additionally, in 2016 Coca-Cola worked with Venture Garden, the comprehensive, 14-month entrepreneurship education and mentoring program, securing a position in the program for all the members of the winning teams.
Under this initiative, both times when the School was held in Athens, the participants visited the offices of The Coca-Cola Company in Greece, where they met with company executives and discussed various issues, such as how to integrate Social Media in their business plans. They also received valuable advice on the current labor market requirements and were inspired by the personal experiences which the executives shared with them.
Holding the Entrepreneurship School is tangible proof of the commitment of The Coca-Cola Company to supporting innovative programs for youth entrepreneurship, which in turn boosts the economy and employment.
No Connection with Global Goals found
