Coca-Cola Hellas - «Educational program "MODERATION, VARIETY | MOVEMENT, WELLNESS"»

BUSINESS: 532 PRACTICES
Coca-Cola Hellas is a subsidiary of The Coca-Cola Company responsible for Greece, Cyprus and Malta, providing strategic consulting services for marketing, promotion, market research, advertising and brand reputation.
Read more: www.coca-cola.gr
«MODERATION, VARIETY | MOVEMENT, WELLNESS» is an educational program was created to promote balanced nutrition and physical activity in students of Primary Education and help them develop proper diet and exercise standards that will keep for their adult life as well.
Ensuring sustainable communities, promoting the importance of a balanced diet and active lifestyle as well as the improvement of conditions in the regions where it operates are key commitments for Coca-Cola Hellas, which cooperated with QualityNet Foundation Organization for the creation of this innovative educational program.
Teachers, students of primary education and parents.
2006-2015.
The design of the program was based on European recommendations for nutrition education of European Network of Health Promoting Schools and the World Health Organization guidelines, taking into account details of the official national bodies related to the area of health promotion and education. The educational program designed is based on a systematic approach to promoting proper nutrition standards, and has been under the auspices of the Ministry of Health and has received the approval of the Ministry of Education, Research and Religious Affairs.
Development and implementation of the program was carried out in two phases:
For the successful implementation of this program there have been significant challenges, such as the specificities of the eating habits of each region, the diversity of the needs of each child, as well as the multiple collaborations of different entities and schools. Results exceeded all challenges and the program is viewed as an example of a successful partnership of private and public initiative with scientific institutions to meet an important social need, such as the treatment of childhood obesity.
Results of the program are fairly impressive within the 10 years of its implementation, while the warm reception of teachers, parents and students is a strong evidence of its dynamic. In particular, since 2006:
For the period 2015-2016 in particular:
All over Greece: For 2015 in particular the program covered the following regions: Attica- Crete –Thessaloniki- Ioannina- Corinth- Peloponnese- Northern Greece- Islands of the Aegean- Central Greece.
The program was funded by The Coca-Cola Foundation. For the implementation of the program Coca-Cola Hellas worked with a number of entities to ensure the program is served at its best:
For the implementation of the specific program no employees of the Company took part, as it was an in-school activity.
The long-term and continuous support of Coca-Cola in the program for more than a decade through an investment of more than one million euros, is tangible evidence of the Company’s commitment to perpetually supporting the local communities in which it operates, while creating at the same time a strong social profile.
No Connection with Global Goals found