SOCIETY

BUSINESS: 468 PRACTICES


TOPIC:

Initiative

SUBMITTED FROM:

IASO GROUP

The IASO Group is one of the largest health groups in Greece with three state-of-the-art clinics in Attica, the IASO Obstetrics and Gynecology, the IASO General Clinic and the IASO Children's Clinic, which provide comprehensive health services for the whole family. IASO is the leading General, Obstetrics & Gynecology Hospital in Greece, holding the largest market share in its sector. It has a capacity of 486 beds (it also serves patients of the general clinic and the pediatric hospital) with more than 11,000 deliveries per year and more than 16,000 surgical operations per year. In addition, it has the most modern pediatric clinic in Greece according to the standards of leading pediatric hospitals abroad, the largest Neonatal Intensive Care Unit in Europe, the largest Breast Center and one of the largest Radiation Oncology Centers in Greece and the leading Assisted Reproduction Unit ( IVF) Institute of Life – IASO. The General Clinic of IASO provides a full range of services in the diagnostic, pathological, surgical and oncological fields and specialized units for the comprehensive medical care of each patient, with investments in infrastructure and the acquisition of the latest medical equipment. With the IASO General Clinic, the IASO Group serves the health service needs of the whole family.

The IASO Group awards prove the high level of medical care and health services provided, the top medical staff, the entrepreneurship and continuous investments in new facilities and in medical technological equipment, the dynamic actions of corporate responsibility and the high level in Marketing and Contact. The Group has been distinguished for its corporate communication, the image of the IASO Group and the successful Marketing campaigns for the creative capture of each idea, with the right message and in the right style.

The IASO Group, the Top Hospital and the only Group that has received a total of 105 awards and distinctions, counts firsts at all levels: Firsts at domestic and European level, recognition as a "Top Hospital", numerous awards, innovation, the high level of service quality, the continuous evolution and development prove the reliability and great dynamics of the IASO Group. In addition, it ranks at the top with competitive advantages such as its reputation, reliability and prestige, the high quality and training of its medical staff, its modern character in terms of facilities, equipment and medical methods it offers, and above all its dynamic presence on social media.



Objective Action

IASO Children's is the only private pediatric clinic that carries out an integrated promotion and communication program. The integrated program of communication and promotion of children's checkups of IASO Children aims to inform parents about comprehensive quality health services, at preferential prices.

 

Target Audience

Parents with children

 

Duration

June-July 2021 & September-October 2021


Description

IASO Children has been carrying out a comprehensive and targeted communication and promotion program for checkups since 2015. The communication program is divided into two periods from June to the end of July and from September to the end of October, in view of the new school year.
The communication was carried out with a branded registration of the check ups and the message that accompanied the entire campaign "Prevention for children's health is A & Z"


more...

Impact on Society

The results of the action are the following:

- The total communication regarding Children's check up on Facebook & Instagram consists of 40 content pieces (26 of them were posts and the remaining 14 were uploaded in Story format), with 379,176 total reach and 547,063 total impressions.

- Creation of a competition on social media with a raffle of 10 check-ups on Facebook and 10 check-ups on Instagram, gathering over 250 comments & over 700 likes, with total interactions close to 1K.

- Creation of a playlist with six different videos, which communicate each preventive check, on the IASO Group channel

- Email campaign to 50 insurance companies, broker agencies and companies

-Sms Campaign to 24,037 mothers with children aged 6-12 living in Attica

-Participation in a Sampling Program where 9,000 kits were distributed to elementary school children on the first day of the school year

- Compared to 2020, there was a 113% increase in incidents and a 109% increase in turnover



Initiative Location


Working with Organization


Workers Participation


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