SOCIETY

BUSINESS: 468 PRACTICES


TOPIC: Initiatives on the effects of the COVID-19 pandemic

Initiative

IASO Children's Hospital: Pediatric check-ups

IASO Childrens Hospital: Pediatric check-ups
SUBMITTED FROM:

IASO GROUP

The IASO Group is one of the largest health groups in Greece with three state-of-the-art clinics in Attica, the IASO Obstetrics and Gynecology, the IASO General Clinic and the IASO Children's Clinic, which provide comprehensive health services for the whole family. IASO is the leading General, Obstetrics & Gynecology Hospital in Greece, holding the largest market share in its sector. It has a capacity of 486 beds (it also serves patients of the general clinic and the pediatric hospital) with more than 11,000 deliveries per year and more than 16,000 surgical operations per year. In addition, it has the most modern pediatric clinic in Greece according to the standards of leading pediatric hospitals abroad, the largest Neonatal Intensive Care Unit in Europe, the largest Breast Center and one of the largest Radiation Oncology Centers in Greece and the leading Assisted Reproduction Unit ( IVF) Institute of Life – IASO. The General Clinic of IASO provides a full range of services in the diagnostic, pathological, surgical and oncological fields and specialized units for the comprehensive medical care of each patient, with investments in infrastructure and the acquisition of the latest medical equipment. With the IASO General Clinic, the IASO Group serves the health service needs of the whole family.

The IASO Group awards prove the high level of medical care and health services provided, the top medical staff, the entrepreneurship and continuous investments in new facilities and in medical technological equipment, the dynamic actions of corporate responsibility and the high level in Marketing and Contact. The Group has been distinguished for its corporate communication, the image of the IASO Group and the successful Marketing campaigns for the creative capture of each idea, with the right message and in the right style.

The IASO Group, the Top Hospital and the only Group that has received a total of 105 awards and distinctions, counts firsts at all levels: Firsts at domestic and European level, recognition as a "Top Hospital", numerous awards, innovation, the high level of service quality, the continuous evolution and development prove the reliability and great dynamics of the IASO Group. In addition, it ranks at the top with competitive advantages such as its reputation, reliability and prestige, the high quality and training of its medical staff, its modern character in terms of facilities, equipment and medical methods it offers, and above all its dynamic presence on social media.



Objective Action

IASO Children's Hospital is the only pediatric hospital to launch a comprehensive promotional and communication campaign. The comprehensive promotional and communication campaign for the IASO Children's Hospital pediatric check-ups aims to inform parents of the well-rounded quality healthcare services available, at special rates.

 

Target Audience

Parents with children

 

Duration


Description

IASO Children's Hospital has been launching a comprehensive and targeted promotional and communication campaign for check-ups since 2015. The communication campaign runs twice a year, from June to July and from September to October, in view of the new school year.
The communication included branded ads for check-ups and the motto of the campaign was “They grow up fast. Make sure they also grow up healthy.”


more...

Impact on Society

The results of the action were:
- Communication overall for pediatric check-ups for 2020 on Facebook and Instagram included 40 content pieces (26 of these were posts and the other 14 appeared in story format), with a total reach of 379,176 and total impressions of 547,063.
- A social media contest with 10 check-ups as giveaways on Facebook and Instagram, gathering more than 250 comments, more than 700 likes, and close to 1K interactions overall.
- Playlist with six different videos promoting each check-up on the IASO Group channel



Initiative Location


Working with Organization


Workers Participation


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