ENVIRONMENT

BUSINESS: 367 PRACTICES


TOPIC:

Initiative

AstraZeneca’s Communication Campaign on Reforestation and AZ Forest

AstraZeneca’s Communication Campaign on Reforestation and AZ Forest
SUBMITTED FROM:

AstraZeneca

At AstraZeneca, to respond effectively to a changing world and increased disease burden, we continuously invest in one of the most powerful and efficient production lines in the pharmaceutical industry. We work hard to deliver life-changing medicines and treatments to patients around the world.

We continue to push the boundaries of science to deliver innovative medicines and therapies that prevent, treat and cure some of the world's most important health challenges, including cancer, diabetes, heart, kidney and respiratory diseases. At AstraZeneca, innovation is a concept intertwined with growth. It is the driving force behind our vision to improve the lives of thousands of people by bringing them innovative treatments. At the same time, we ensure that these medicines reach the patients who need them, in a way that benefits society and our planet.

 

Greece - AstraZeneca



Objective Action

To communicate and highlight AstraZeneca’s environmental commitment through an authentic campaign that mobilized employees and showcased the company’s positive impact on society.

 

Target Audience

  • Internal: all employees (ambassadors).
  • External: business and medical community, CSR stakeholders, general public.
 

Duration

2023–2024 (with outlook until 2030).


Description

AstraZeneca invested in a multi-annual reforestation campaign under the “Protecting the Environment… with Actions” program, with the active involvement of all 250 employees.

  • 2023: 4,000 trees planted across Greece.
  • 2024: 8,000 trees planted in Athens and Thessaloniki.

Commitment: 30,000 trees by 2030. This action is part of the AZ Forest global initiative, aiming to plant 200 million trees worldwide by 2030.

The communication strategy had a dual focus:

  • Internal: employee participation, with personal social media posts amplifying the message.
  • External: media coverage through articles and advertorials in health, business, and CSR outlets, highlighting authenticity.

more...

Impact on Society

  • 12,000 trees planted to date.
  • 250 employees engaged.
  • 99 publications (35 + 64 posts).
  • Reach of ~7 million users.
  • Media value ~€102,700.
  • 100% positive sentiment. Nationwide coverage.


Initiative Location

Athens, Thessaloniki, and other regions in Greece.


Working with Organization

Collaboration with environmental organizations and media agencies.


Workers Participation

All employees actively participated, dedicating working days to tree planting.


Videos

Benefits for Οrganization

  • Strengthened authenticity and responsibility.
  • Employees as ambassadors of change.
  • Enhanced corporate identity and ESG performance.



Connection with Global Goals







More Initiatives from Organization



Send us your feedback Print
The Sustainable Greece Ιnitiative launched by QualityNet Foundation