Shifting to a greener product portfolio

BUSINESS: 382 PRACTICES
Building on 120 years of industry experience, TITAN cement company S.A. is one of the leading producers of cement, ready mix concrete, aggregates and ready mix dry mortars in Greece with 64 production and distribution facilities. TITAN cement company S.A. is a member of TITAN Cement Group, who serves customers in 25 countries, in four continents. In a world of increasing complexity, we are adapting and evolving to serve the needs of society, while contributing to sustainable growth with responsibility and integrity.
Read more: www.titan.gr
TITAN Group aims at achieving customer-centric growth while increasing the volume of green solutions in response to rising customer demand for environmentally friendly products. TITAN provides building materials and innovative construction solutions necessary for a more sustainable, carbon-neutral world. To accommodate these changes, TITAN plans to increase the percentage of lowcarbon cement products by 2026 from 23.4% to 40%.
Titan's customer-centric strategy aims to provide the building materials and innovative construction solutions necessary for a more sustainable world, creating long-term value not only for customers and partners across the entire construction value chain but also for all its stakeholders.
As part of the Group's 2026 target, TITAN in Greece will strengthen its efforts to increase the share of low-carbon cement products.
TITAN responds to the evolving needs of our customers with innovative, resilient and cost-effective materials and solutions to reduce the carbon footprint of buildings and infrastructure Through enhanced communication with our customers from the early design stages, we can identify their needs and offer expert advice and tailor-made solutions. Our enhanced portfolio of high-performance cement and concrete products, coupled with our sales force excellence and expertise, ensures an optimal technical outcome for modern, sustainable construction.
In 2023, TITAN’s portfolio in Greece included 37.9% lower-carbon products with at least 25% less CO2 compared to the OPC* reference benchmark. Among its lower-carbon cement products are CEM IV/B (P-W) 32.5 R cement, which has the lowest carbon footprint in the Greek market, as well as MC 22.5 masonry cement, a packaged cement with low clinker content.
New cementitious offering to the market
With its strategic participation in Aegean Perlites, TITAN secures long-term pozzolan sourcing needs and expands its range of low-carbon cementitious products.
Products that promote the circular economy
The recently launched Expert series, a family of five innovative packaged cements aligned with the principles of the circular economy, includes Ecosack cement in water-soluble packaging, aiming for zero waste on construction sites.
High performance concrete products
ANTAEUS™ stands out as a solution for "better construction with a smaller footprint," as it helps reduce the carbon footprint of buildings while offering ultra-high durability. The state-of-the-art residential building Vital Blue is being constructed using ANTAEUS™, while products from the same series were also used in the Athens International Airport expansion.
Aiming at creating value for our customers and other stakeholders in the construction value chain, several initiatives and actions have taken place both at product and service level. TITAN has updated and published several new Environmental Product Declarations (EPDs) for limestone aggregates, cement and ready-mix products. TITAN offers also a valuable service to pioneering ready-mix and precast customers, by assisting them with our in-house expertise in the development of Life Cycle Assessment and third-party EPDs for their products.
To communicate the importance of decarbonization and provide guidance to customers in selecting green building materials, TITAN in Greece launched the Vesta green rating scheme for cement and concrete, a third-party verified private labeling system that classifies products according to their embodied carbon versus their technical characteristics (performance). Vesta had a great impact on B2B customers such as ready-mix producers, precast and mortar companies, facilitating the transition to lower-carbon footprint cements.
* Baseline OPC clinker-to-cement ratio: 95% Clinker specific Scope 1 gross emissions: Avg. GNR figure based on 2020 data
We offer our customers innovative solutions and expertise that reduce the carbon footprint of construction.
Titan's portfolio of green products includes all cement production activities.
Titan employees actively participate in the development of products and their distribution in the market.
TITAN Group is on track to meet its commitment to grow the share of green products in its portfolio to 40% by 2026. The successful rollout of lower-carbon products has brought the overall percentage of green products to 23.4% of the Group’s volumes, while in Greece this percentage is close to 38%.