ENNOIA is an initiative exclusively funded by NBG, in partnership with Accenture, Professor Michael Haliassos, and the non-profit organization Komvos-Node. It is structured around 3 main pillars:
- Research Hub supports scientific research on issues related to household financial empowerment and financial inclusion. A Research Committee announces, commissions and evaluates relevant scientific research. As the relevant scientific research mandates progress, their results will be communicated and can contribute to the development of innovative solutions as described below.
- Digital Hub fosters entrepreneurship and the development of innovative products, services and tools to help households in financial education and sound economic decision-making. The first action in this pillar concerns the ENNOIA Special Award for Empowering Households in their Financial Decision-Making offered through the NBG Business Seeds Program and the Annual Innovation and Technology Competition.
- Community Hub promotes the transfer of knowledge and solutions related to financial education and household financial decisions through a dedicated website, conferences, and other information actions.
Empowering households to make informed financial decisions is essential for quality of life, economic growth, and reducing inequalities. When households manage their finances effectively, they can make more conscious choices about consumption, saving, investing, and borrowing—minimizing potential financial risks and strengthening their economic resilience.
![ENNOIA Initiative [A program for the financial empowerment of households in their financial decision-makings]](/_img/default_700x289.png)
