Drive Change. Move Safe: Shaping a Culture of Road Safety

TOPIC:

Initiative

Drive Change. Move Safe: Shaping a Culture of Road Safety

SUBMITTED FROM:

Objective Action

To cultivate a new culture of road safety by empowering the younger generation to adopt responsible behaviors as drivers, passengers, and pedestrians, through education and experiential learning, contributing to the prevention of road accidents and the creation of safer roads.

Target Audience

Secondary school students, young people, educators, and the wider public, with a focus on younger generations as future road users. (esp. 16-24 years old)

Duration

2023 - present (ongoing, with annual implementation cycles)

Description

The Drive Change. Move Safe program is a comprehensive road safety initiative by the Motodynamics Group, designed to transform awareness into responsible behavior. It is implemented in collaboration with educational organizations and is based on theory, interactive workshops, and educational content tailored to the needs of young people.

The initiative’s innovation lies in shifting from simple awareness to active engagement: students are not passive recipients but active participants in shaping change, developing critical thinking and responsible attitudes. The program leverages modern educational methods and strengthens the connection between road safety, everyday life, and sustainable mobility.

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Impact on Society

Engagement of over 7,500 students across Greece
Implementation of activities in Chania, Heraklion, Attica, Thessaloniki, Chalkidiki, Komotini, Alexandroupoli, Chios, Rhodes, Mykonos, Syros, Messini, and Pylos
Increased awareness and knowledge of road safety issues
Development of responsible attitudes and behaviors among young participants
Expansion of outreach across diverse geographical areas, ensuring equal access to road safety education

SROI Analysis conducted by Athens University Economics and Business resulting 1:5.75 ie every 1euro MOTODYNAMICS invest in the programme, gives 5.75 euros in Society.

Initiative Location

Greece (schools and educational institutions nationwide)

Working with Organization

In collaboration with Thanassis Chountras - Driving Academy

Workers Participation

Employees of the Group actively participate as volunteers, supporting awareness actions and educational activities, contributing to the dissemination of a road safety culture.

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Benefits for Οrganization

Strengthening of corporate reputation through measurable social impact at a national level
Positioning the Group as an active contributor to prevention and education on a critical social issue
Enhanced relationships with the educational community and local societies across multiple regions
Reinforcement of ESG strategy with tangible and measurable results in the “Social” pillar