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Initiative

Drive Change. Move Safe: Shaping a Culture of Road Safety

Drive Change. Move Safe: Shaping a Culture of Road Safety
SUBMITTED FROM:

MOTODYNAMIC

The MOTODYNAMIKI Group is a dynamically growing group with more than 420 employees and a turnover of around €215 million (2025).  

Since the late 1960s, and listed on the Athens Stock Exchange since 2005, the Group represents top brands such as Yamaha (in Greece, Romania, Bulgaria), Porsche AG, SIXT SE (in Greece), and from 2025 it belongs to Toyota’s official network for the Patras and Cyclades areas, headquartered in Syros. In June 2025, it announced its partnership with the innovative brand NIO to represent it in Greece, Cyprus, and Bulgaria.  

The Group is listed on the ESG index of the Athens Stock Exchange.  

It has been recognized as a Best Workplaces™ Hellas 2026 and has also been featured in the European Best Workplaces 2025. In July 2025, it was also added to the CR Index in the Gold category.  

With a vision for sustainable innovation, the Group invests in continuous development while keeping people and the needs of modern society at the forefront.



Objective Action

To cultivate a new culture of road safety by empowering the younger generation to adopt responsible behaviors as drivers, passengers, and pedestrians, through education and experiential learning, contributing to the prevention of road accidents and the creation of safer roads.

 

Target Audience

Secondary school students, young people, educators, and the wider public, with a focus on younger generations as future road users.  (esp. 16-24 years old)

 

Duration

2023 - present (ongoing, with annual implementation cycles)


Description

The Drive Change. Move Safe program is a comprehensive road safety initiative by the Motodynamics Group, designed to transform awareness into responsible behavior. It is implemented in collaboration with educational organizations and is based on theory, interactive workshops, and educational content tailored to the needs of young people.

The initiative’s innovation lies in shifting from simple awareness to active engagement: students are not passive recipients but active participants in shaping change, developing critical thinking and responsible attitudes. The program leverages modern educational methods and strengthens the connection between road safety, everyday life, and sustainable mobility.


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Impact on Society

Engagement of over 7,500 students across Greece
Implementation of activities in Chania, Heraklion, Attica, Thessaloniki, Chalkidiki, Komotini, Alexandroupoli, Chios, Rhodes, Mykonos, Syros, Messini, and Pylos
Increased awareness and knowledge of road safety issues
Development of responsible attitudes and behaviors among young participants
Expansion of outreach across diverse geographical areas, ensuring equal access to road safety education

SROI Analysis conducted by Athens University Economics and Business resulting 1:5.75  ie every 1euro MOTODYNAMICS invest in the programme, gives 5.75 euros in Society.



Initiative Location

Greece (schools and educational institutions nationwide)


Working with Organization

In collaboration with Thanassis Chountras - Driving Academy


Workers Participation

Employees of the Group actively participate as volunteers, supporting awareness actions and educational activities, contributing to the dissemination of a road safety culture.


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Benefits for Οrganization

Strengthening of corporate reputation through measurable social impact at a national level
Positioning the Group as an active contributor to prevention and education on a critical social issue
Enhanced relationships with the educational community and local societies across multiple regions
Reinforcement of ESG strategy with tangible and measurable results in the “Social” pillar




Connection with Global Goals







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