ECONOMY

A new Greek swimwear brand, with an artistic approach and ecological fabrics.
This brand cares and protests about the environment through fashion and art.

Synthetic (plastic & nylon) fabric has excellent properties for the purpose it is used for and is therefore an essential choice. However, its production process and its waste pollute the environment.
The key change that needs to happen is our evolution into conscious producers and conscious consumers.
Our swimwear is made from recycled and regenerated fabrics. An innovative textile manufacturing technique that reuses plastic waste into new products.

In partnership with Healthy Seas, a non-profit Eco organization, we aim to minimize our environmental footprint. Healthy Seas collects ghost fishing nets through underwater clean-ups and regenerates them into brand new nylon thread, which we use for our swimwear. They work with volunteers in Greece and many other countries around the world and we support them with 1% of our sales revenue.

The collected nylon webs are first cleaned and then transported to a factory where they are regenerated along with other nylon waste, into ECONYL® yarn. The yarn is then woven to produce the fabrics we use.
We use the best quality Italian fabrics to ensure quality and durability. These fabrics are certified by Aquafil and OEKO TEX, for reasons of validity and transparency.

We produce our swimwear locally and adjust production volume based on popularity and interest, with an online store and a few retail outlets to control stock and waste. We provide a small inventory, but additionally provide customers with the ability to express interest in reproducing our non-inventories.

In addition, all complementary items produced, such as accessories and packaging, are environmentally friendly (biodegradable, recycled, regenerated or organic) and are accredited by Eco Textiles Certifications.
We supply our products in their complementary cases but, in terms of additional packaging, we leave the option to the consumer to request an additional recycled box. In this way, we eliminate all waste.

Finally, as fashion has a life cycle and changing trends, we offer recycling or repurposing of your swimwear. Consumers will be able to return swimwear they no longer use to us, encouraging the minimization of environmental waste.
A conscious consumer is one who is well informed and chooses what to buy based on all factors of a production chain. To reassure you and prove that we take all these matters seriously, we have official partnerships with many like-minded companies and organizations.