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BUSINESS: 532 PRACTICES


TOPIC:

Initiative

Training of the new generation Barista

Training of the new generation Barista
SUBMITTED FROM:

KAFEA TERRA FOOD & DRINKS AEBΕ

Kafea Terra Food and Drinks AEBE is a purely Greek industrial company in the field of coffee processing and trading. Since 1988 with the exclusive introduction of the illy brand, it has been developing the espresso culture in Greece. At the same time, it produces its own coffee brands Dimello, AREA 51, Distillo. It continuously invests in the development of high quality and aesthetic products with wide penetration and appeal in the Horeca, Office & Retail sectors in Greece and abroad.
The company always acts according to a recorded Sustainable Development plan, which has as its main axis the creation of added value for all interested parties.



Objective Action


At KAFEA TERRA we recognize that training is an important vehicle for fulfilling the company's vision. Through the creation of a comprehensive training program, the goal is to spread the culture of high quality coffee, to develop a strong network of professionals that will contribute to the Sustainable development of the coffee industry and the creation of new employment opportunities.
 

 

Target Audience

  • Entrepreneurs &  professionals in the coffee industry.
  • Young people looking for a field of activity.
  • Network of commercial partners.
  • Non-profit organizations are involved in the integration of vulnerable social groups into the labor market.
  • Employees of KAFEA TERRA.
     
 

Duration

Continuous process. 


Description

At KAFEA TERRA we dedicate significant resources and time to the development of a qualified training center that promotes, supports and communicates the coffee culture through specialized programs aimed at coffee professionals and young people who want to work in the field. For this purpose, seminars are conducted by experienced and trained instructors who provide both theoretical and practical training.

In addition, the company provides educational and consulting services to new owners of coffee shops and their staff, to new business partners who undertake the distribution of coffee in the Greek Region and abroad as well as to every new employee of KAFEA TERRA regardless of specialization and sector employment.

For the further support of all professionals in the field, KAFEA TERRA developed in 2020 the production of 6 educational videos, which are  available on  "You Tube" in Greek and English version in the following thematic sections:

  • Barista Technique
  • Calibrating Machine & Grinder_Freddo recipe
  • Espresso Machine Cleaning
  • Grinder Calibration
  • Grinder Cleaning
  • Milk streaming techniqu

Furthermore, since 2020 KAFEA TERRA in collaboration with the non-profit "Odyssea" undertakes the implementation of free daily training seminars for beneficiaries of the organization, providing all the necessary skills required to work as Baristi professionals. The knowledge provided is practical and theoretical.
 


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Impact on Society

The trainees acquire the necessary knowledge and skills in order to gain specialization as professional baristi who ensure high quality coffees and create an enjoyable experience for consumers. The last two years have been characterized by lockdowns in Horeca sector and suspension of educational activities. Nevertheless in the three years 2019-2021:

  • 500 young professionals in the coffee industry were trained in the established seminars of the company.
  • 1650 young professionals were trained with free visits to their workplaces.
  • 27 beneficiaries of the Non-Profit Organization "Odyssea" were trained free of charge.
  • The Barista educational videos reached over 100,000 views.
     


Initiative Location

  • Training center at the facilities of KAFEA TERRA in Peania.
  • Educational facilities in Thessaloniki and London.
  • Coffee shops of customers & business partners in Greece and abroad.
     

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Working with Organization

  • Università del Caffè of illycaffé
  • Specialty Coffee Association (SCA)
  • Non-profit Organization “Odyssea”

Workers Participation

The implementation of vocational training programs in the field of coffee, is carried out by a group of employees of KAFEA TERRA occupied in Department of Education & Quality Control and they are experienced and qualified trainers with certifications from the "University of Coffee" UDC of Trieste and SCA.
 


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Photos Videos

Benefits for Οrganization

  • Convey the philosophy and culture of excellent coffee.
  • Increase of skilled professionals in the coffee industry.
  • Transmission of new trends and techniques that enhance the taste experience of end consumers.
  • Increasing the extroversion of the Organization through synergies with stakeholders and other companies and organizations.
  • Optimal customer support by providing educational & consulting services.
  • Continuous training of the company's trainers and monitoring of international developments in the field.
     



Connection with Global Goals







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