Kafea Terra Food and Drinks AEBE is a purely Greek industrial company in the field of coffee processing and trading. Since 1988 with the exclusive introduction of the illy brand, it has been developing the espresso culture in Greece. At the same time, it produces its own coffee brands Dimello, AREA 51, Distillo. It continuously invests in the development of high quality and aesthetic products with wide penetration and appeal in the Horeca, Office & Retail sectors in Greece and abroad.
The company always acts according to a recorded Sustainable Development plan, which has as its main axis the creation of added value for all interested parties.
Objective Action
Kafea Terra Food and Drinks S.A. is a wholly Greek industrial company in the coffee processing and trading sector, with a leading position in the Greek coffee market. It is member of “Alliance” to combat food waste in Greece and undertakes a series of initiatives to this field, which are summed up in the donation of food and drinks, informative seminars to raise awareness for the issue of food waste and voluntary actions.
Target Audience
Employees of KAFEA TERRA
Civil society
Duration
Continuous research and adoption of new best practices for reducing food waste.
Description
KAFEA TERRA, in the context of the effort to prevent food loss and promote the food security of our fellow human beings, implements an extensive program of donating food and beverages to Non-Profit Organizations, with the aim of redistributing them to vulnerable social groups.
In particular, employees in the Logistics Department of KAFEA TERRA monitor stock expiration dates daily and inform the relevant department about the products and quantities with close expiration that have been reserved for free disposal. Then, they contact with cooperating agencies and the products are delivered directly to the distribution centers, through the Company's transport network, so as to ensure their integrity and perfect condition upon delivery. In this way, we seek to contribute to their best possible and most efficient final utilization.
In addition, at KAFEA TERRA we aim to raise awareness among our people, as well as our other interested parties, about the effects of food waste and the appropriate ways to reduce it, with the aim of achieving significant economic, social and environmental benefits.
Every year, in collaboration with the Boroume organization, an informative seminar is held on the consequences and ways to prevent food waste.
Furthermore, in order to enhance the experimental sense of the employees to this issue, a voluntary action was organized in collaboration with the Boroume organization to save fruit and vegetables from street markets and directly distribute them to non-profit organizations.
At KAFEA TERRA social contribution and environmental protection are an integral part of our philosophy. Recognizing the multiple benefits deriving from the actions of donating surplus products, the company proceeded to integrate this process into the operational management system in order to maximize the social and environmental benefits.
In particular, in the last 3 years (2020-2022) KAFEA TERRA made a total of 30.7 tons of food and beverage donations. Analytically, in 2022, 5.2 tons of beverages were donated, including coffee, chocolate, tea, etc. & 11.6 tons of cereals and biscuits, in 2021 5 and 2.5 tons respectively, while in 2020 were donated 2.7 tons of food and 3.7 tons of beverages.
In this way, KAFEA TERRA has effectively contributed to avoiding the loss of almost 31 tons of food and beverages, thereby strengthening the food security of vulnerable social groups and at the same time achieving the reduction of waste.
The annual training of our employees on matters related to Food Waste was held at the KAFEA TERRA facilities in Peania by the "Boroume" Organization, attracting the active participation of employees from all departments of the Company.
At the same time, the voluntary action that took place in the public markets of Athens and Thessaloniki from employees in collaboration with the organization "Boroume", resulted in collecting 540 kg of fruits and vegetables and offering them to NGO’s. This quantity corresponds to 2,120 portions of food, while it prevents the release of more than 3,100 kg of CO2 into the atmosphere.
In this context, we believe that by implementing educational and volunteering activities, we achieve the awareness of our employees, but also the transmission of useful information regarding food waste to people outside of the Organization.
Initiative Location
KAFEA TERRA’s Premises in Peania.
KAFEA TERRA’s Branch in Thessaloniki.
3PL.
NGO’s Premises, which undertake the distribution of the products.
KAFEA TERRA employees are actively involved in every action to reduce food loss. They are regularly informed and share their knowledge with the rest stakeholders of the organization. The company's Logistics Department ensures that stock with close end dates are reserved in time and then it is deliverd free of charge to NGO’s. All employees are regularly informed about the consequences and ways to deal with food waste and participate in volunteering actions organized by the Company .
