BUSINESS: 532 PRACTICES
ELLAKTOR Group is active in the segment of Concessions, Environment and Real Estate Development - Management. With a presence in 4 countries and 2,300 employees, the Group operates with environmental and social responsibility, providing high-quality infrastructure projects, which aim to promote sustainability and the continuous creation of added value for the entire Greek economy and society.
At ELLAKTOR Group, active contribution and meaningful promotion of sustainable development are placed at the core of its business planning and the activities across its sectors.
Beyond significant operational changes enhancing competitiveness in its activity sectors, the Group has developed a series of initiatives aimed at strengthening its footprint and contributing meaningfully to environmental issues and societal support, which are the main pillars of its corporate sustainability strategy.
The New Generation is the most crucial and promising part of society for a better future. The sports ideal is a deep source of inspiration, reflecting values such as collaboration, teamwork, effort, and progress, respect, ethics, meritocracy, mental and physical health, and excellence. This combination of values is the best expression of the Group's vision for the society of the coming years.
Through the sponsorship support of the Hellenic Swimming Federation (KOE), the Group's contribution has expanded across the entire Greek territory, becoming more targeted and substantial, especially in regions that often require more support, particularly in sports infrastructure.
This sponsorship also aims to modernize operations and create a Model Federation, providing all athletes with equal opportunities and the necessary resources to train and achieve their dreams competitively. The Group supports all athletes with pride, hoping they continue to offer impressive sports performances and many emotional moments with their distinctions and achievements.
To the new generation, the broader and local community.
2022-2024
The Group's goal, through the sponsorship of the Hellenic Swimming Federation, is to contribute to creating better conditions for all aquatic sports athletes, both in major urban centers with more flexible access to sports facilities and in rural areas where conditions are often more challenging and with fewer or no alternatives.
The Group's collaboration with the KOE provided the opportunity to offer safe and accessible facilities to 28,500 athletes of all ages and competitive levels and to 450 clubs throughout Greece, supporting athletes in local and international competitions and developing opportunities for young people to engage in sports, particularly aquatic sports, through KOE initiatives.
The growing social challenges faced by today's youth necessitate initiatives promoting sports values and creating healthy role models. Values and role models that will allow them to grow and mature within a framework of respect, goal dedication, personal effort, and fair competition. The ethos of KOE athletes is perhaps the most significant and hopeful message for all those who wish to contribute substantially to shaping a strong and worthy New Generation. Having made a unique journey in recent months, both in national and international events, KOE athletes have not only distinguished themselves but mainly achieved personal goals, perhaps the most important achievement and the strongest message for sports.
ELLAKTOR Group is proud that, through this sponsorship, it contributes to the promotion of athletes and creates the foundation and conditions for them to pursue their dreams and goals, from smaller events to major international competitions, such as the 2024.
The aim of this initiative is to support the efforts of aquatic athletes and the important work of the Hellenic Swimming Federation (KOE) while highlighting the value and benefits of sports for the new generation. By contributing to the creation of suitable conditions, we enable our athletes to pursue their dreams and foster an environment where they can compete and thrive.
We feel particularly proud that with our support, aquatic sports recorded 119 global, European, and Balkan podium finishes just in 2023, unprecedented for Greek standards, while a total of 42 of our athletes have achieved Olympic qualification (PARIS 2024), in both individual and team events.
In detail, our support for the work of the Hellenic Swimming Federation (KOE) through our three-year sponsorship has resulted in the following outcomes:
These indicators are very encouraging for the future and growth prospects of aquatic sports in Greece. The efforts and initiatives undertaken to make these sports more appealing to young children and to highlight the benefits of aquatic sports for everyone appear to be yielding positive results.
The need to connect with school sports remains significant and is a critical factor for the development of sports in our country, a practice already implemented across most of Europe. The Hellenic Swimming Federation (KOE), with the support of ELLAKTOR Group, has planned significant reforms, initiatives, and actions for 2024. These include the creation and implementation of a new comprehensive Development Program across all levels and stages of aquatic sports, aimed at further advancing the field.
Throughout Greece.
As part of the corporate social responsibility program to support local communities and vulnerable groups, ELLAKTOR Group, in collaboration with the nonprofit organization Wise Greece, KOE representatives, and with the help of technical and artistic swimming athletes, delivered 550 Hope Boxes, equivalent to 2.8 tonnes of essential food items such as honey, olive oil, legumes, etc., to the SOS Children's Village Support Center in Vari.
ELLAKTOR Group's connection with the values of sports and the support of the New Generation.
