Product Innovation: where “performance meets sustainability”

TOPIC:

Initiative

Product Innovation: where “performance meets sustainability”

SUBMITTED FROM:

Building on 120 years of industry experience, TITAN CEMENT COMPANY S.A. is one of the leading producers of cement, ready mix concrete, aggregates and dry mortars in Greece with 73 production and distribution facilities. It is a member of TITAN Group, who serves customers in 25 countries, in four continents. In a world of increasing complexity, we are adapting and evolving to serve the needs of society, while contributing to sustainable growth with responsibility and integrity.

Objective Action

Target Audience

Duration

Description

VELTER™, the first product launched as part of the TITAN Edge family, was introduced to the Greek market by INTERBETON. As one of the most innovative low-carbon solutions, it delivers the lowest greenhouse gas emissions in its category and is certified through Type III Environmental Product Declarations (EPDs), combining the latest technology with high performance and a firm commitment to a low environmental footprint.

The launch of the TITAN Edge product line and TITAN Premier services marks a new chapter in TITAN’s decarbonization journey, reinforcing our commitment to innovation and excellence while aligning with our recent Group rebranding. At the heart of this effort are essential attributes such as performance and durability resilience, with a clear differentiation through innovative and cutting-edge products.

more...