NOVA Net Zero Roadmap: From Digital Transformation to a Sustainable Low-Carbon Transition

BUSINESS: 414 PRACTICES

NOVA aims to become one of the leading telecommunications organizations in Greece and Southeast Europe on the path to Net Zero, embedding carbon emission reduction at the core of its operational and technological transformation. The company's strategy focuses on a gradual transition to a low-carbon model by 2040, through alignment with the Science Based Targets initiative (SBTi) of United Group. Specifically, the initiative targets: a 90% reduction in Scope 1 & 2 GHG emissions by 2030 (baseline: 2020), procurement of 100% renewable electricity by 2027, and a 40% reduction in Scope 3 emissions by 2030 and 90% by 2040. This strategy is supported by €2 billion in investments for 2022–2027. NOVA also systematically invests in infrastructure digitalization and AI/IoT energy efficiency technologies, enhancing the overall energy performance of the organization.

Subscribers and customers (individuals and businesses), employees, local communities, institutional and regulatory bodies, investors, suppliers, and broader Greek society.
Ongoing initiative starting in 2020. The intensive implementation phase of major investments and technological upgrades covers the period 2022–2027.
Initiative Rationale and Strategy
NOVA views climate change not merely as a compliance obligation, but as a core driver of operational transformation and technological innovation. Through a comprehensive Net Zero Roadmap, the company is redesigning its infrastructure, operations, and energy model, systematically investing in low-carbon technologies, renewable energy sources, and smart energy management systems.
As a leading telecommunications provider and a member of United Group, NOVA is implementing a multi-layered climate strategy, committing to proven and measurable emissions reductions across all sectors of its operations. The NOVA Net Zero Roadmap serves as the company's strategic framework for a gradual transition to a low-carbon model across its entire value chain by 2040.
This framework is secured by an annual external verification of Scope 1 & 2 emissions in accordance with the requirements of the National Climate Law, while its long-term reduction targets are officially validated by the Science Based Targets initiative (SBTi).
NOVA's approach is developed holistically, aligned with the international TCFD (Task Force on Climate-related Financial Disclosures) framework. This strategy integrates climate risk management into decision-making processes, investment planning, and the development of highly energy-efficient and resilient telecommunications infrastructure. It is structured around four (4) operational pillars:
Pillar 1: Corporate Governance (Governance)
Climate targets are fully integrated into the Group’s management structure and decision-making. The Board of Directors holds overall oversight responsibility for ESG matters, supported by a permanent, cross-functional ESG Committee. Management and compliance with environmental standards are safeguarded through international certifications ISO 14001:2015 (Environmental Management System) and ISO 50001:2018 (Energy Management System), ensuring continuous monitoring of energy flows.
Pillar 2: Operational Transformation Strategy (Strategy)
NOVA is implementing five (5) parallel, large-scale programs to radically reduce energy consumption and emissions:
Renewable Electricity: A strategic shift in the energy mix through the purchase of Guarantees of Origin (GOs), which in 2024 covered 80% of total electricity consumption (102,372 MWh compared to 75% in 2023), leading to a total reduction in Scope 2 emissions (market-based) by 94% since 2020.
Network Energy Savings (Power Saving Features): NOVA integrated advanced energy-saving and dynamic load-management features into its mobile radio network, allowing energy consumption to adjust according to actual network traffic. The deployment of these technologies has led to a cumulative 9.6% reduction in network energy consumption from 2022 to date, significantly reinforcing the company's overall emissions reduction strategy.
Sustainable Building Facilities (Building Synergies 2022–2024): A comprehensive consolidation project involving the evacuation of 4 old buildings with a total surface area of over 23,000 m² (Kantza, Paiania, Marousi/Neapoleos, Tavros) and the centralization of activities into 2 state-of-the-art, energy-upgraded buildings (Kallithea and Kolonos), yielding an 11.7% reduction in building electricity consumption compared to 2022 and avoiding 1,133 tCO2e.
Green Vehicle Fleet (Fleet Transformation 2022–2025): Gradual replacement of 190 conventional vehicles with EV and PHEV vehicles, aiming to significantly reduce Scope 1 emissions and enhance the organization's sustainable mobility. The share of green vehicles is steadily increasing (17.78% in 2024, 25% in 2025, 37.4% in 2026), targeting 100% by 2030 and reducing emissions by 98.5 tCO2e per year.
Modernization of Data Centers: A five-year project to replace legacy electromechanical equipment in 13 MSC buildings, including upgrades to cooling systems, UPS, rectifiers, and inverters. Upon full implementation, the project is expected to deliver annual savings of 2.53 GWh and a reduction of 721 tCO2e.
Pillar 3: Climate Risk Management (Risk Management)
NOVA systematically integrates climate risks into its investment decisions, procurement, facility selection, and critical infrastructure resilience management.
The company is deploying investments amounting to €2 billion for the 2022–2027 period to build energy-efficient and resilient infrastructure. Concurrently, it is developing adaptation plans aligned with CSRD and EU Taxonomy requirements, while applying an SBTi criterion to 50% of its suppliers (Scope 3).
NOVA is also strengthening cooperation with suppliers and partners across its value chain, gradually integrating ESG and climate-related criteria into assessment and procurement processes, aiming for an overall reduction of the carbon footprint within its operational ecosystem.
Pillar 4: Metrics and Targets (Metrics & Targets)
NOVA records its total footprint based on the GHG Protocol.
In 2024, NOVA continued its significant reduction of Scope 1 and Scope 2 emissions, achieving a total reduction of 88.3% compared to the 2020 baseline year, drawing close to its strategic target of a 90% reduction by 2030.
Improving the energy efficiency of the company's operations and infrastructure contributed significantly to reducing the organization's overall energy intensity.
In the Scope 3 domain, the EON TV screensaver feature saves 2,200 MWh annually for end consumers.
Key Measurable Results

Scope 1 & 2: 88.3% reduction (market-based) vs. 2020 baseline — 2% from target.
Scope 2: 94% reduction (market-based) vs. 2020, driven by RES/GOs: 102,372 MWh = 80% of consumption. Scope 2 represents 45% of total emissions.
Scope 3: 8.7% reduction in supply chain emissions (categories 1, 2, 3 & 6) vs. 2022 already recorded.
Network Savings: Power Saving Features achieved 9.6% energy reduction since 2022, preventing 1,801 tCO₂e.
Building Savings: Building Synergies led to an 11.7% reduction in building electricity consumption in 2025 vs. 2022 baseline, preventing 1,133 tCO₂e.
Circular Economy: In 2024, 84% of operational waste (322.83 tonnes) was diverted from landfill to recycling/recovery.
Digital Customer Solutions: Over 90% of customers use the e-Bill service; the EON TV screensaver saves 2,200 MWh annually downstream.
Across the entire Greek territory (company-owned office buildings, commercial network of 221 stores, Data Centers, and nationwide telecommunications network).
Collaboration with the independent body DAPEEP for the management and settlement of Guarantees of Origin.
NOVA invests in continuous staff training on sustainability, climate neutrality, waste management, and energy efficiency. Digital tools such as Jira are used for real-time reporting and management of energy losses in building infrastructure.
Improved energy efficiency and reduced operational costs. Enhanced resilience against energy price fluctuations. Compliance with the Greek Climate Law and international ESG frameworks. Maintenance of ISO 14001 and ISO 50001 certifications. Strengthened corporate reputation and sustainable development credibility. NOVA's Net Zero strategy demonstrates how digital transformation, technological innovation, and energy transition can work in a complementary manner, creating a more resilient, efficient, and sustainable telecommunications model for the future.
