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Initiative

Information & Awareness Campaign for the Donation of Medicines

Information & Awareness Campaign for the Donation of Medicines
SUBMITTED FROM:

GIVMED Share medicine Share life

GIVMED is a non-profit organization aiming at facilitating access to medicines for all. You may easily and quickly donate the medicines you no longer need to social pharmacies, nursing homes and other public benefit entities.



Objective Action

The campaign consists of two parts and overall its goal was twofold:

  1. With the slogan "Make Your Own History." #DonateDrugs", the aim of the campaign is to highlight the value of donating medicines and to invite people to make their own history by donating the medicines they don't need.
  2. With the motto "Take a stand! Say "YES" to donating medicines.", the aim of the campaign is to motivate and inform the general public, regarding three main questions:
  • Why do community pharmacies and drug donation to them exist?
  • How does the operation of community pharmacies and the donation of medicines contribute to society, the environment and the economy?
  • What can each of us do to strengthen community pharmacies and drug donation?
 

Target Audience

Both strands of the campaign are aimed at adults of all genders and ages. As individuals you can:

  1. they have medicines they don't need and want to donate them.
  2. have donated medicine in the past.
  3. they know people who need medicine.
  4. they know the action of GIVMED and the services provided by Community Pharmacies.
 

Duration

11/11/2021 - 23/12/2021


Description

1st Leg

One person's story and experiences can become the catalyst that activates many others. Through the project "Opening access to medicine and health for all" implemented within the framework of the Active Citizens Fund program, all those reasons why the donation of medicines is important have already been highlighted. The proof of all these reasons, however, are the people who completed a donation or the people who benefited from it and share their story with us.

With the aim of making their voices heard, the project partners (GTC, GIVMED, TPP) created the advocacy campaign "Every Donation Is a Story", presenting stories of donors and beneficiaries of the project.

 

With the slogan "Make Your Own History." #DonateDrugs", the aim of the campaign is to highlight the value of donating medicines and to invite people to make their own history by donating the medicines they don't need.

This message is particularly relevant in the era of the pandemic, which demonstrated, among other things, the gaps and weaknesses of the pharmaceutical industry to respond in a short period of time to global demand. The donation of medicines can make a key contribution to dealing with seasonal shortages, but above all to support our fellow human beings who face problems with access to medicines and, by extension, Health.

To make your own story, the process is very simple. You can enter the map with the donation points, find the nearest social pharmacy and deliver the medicines. Alternatively, for more information, call 210 300 7222.

"Many people waited to get medicine, while no one else stopped to donate," said John, a medicine donor (here is his full story).

"It used to be difficult to find the medicines I needed. With the social pharmacy I have been saved", Michalis told us who received medicines through a donation (here is his whole story).

"Beyond medicines, the Social Pharmacy cares for people. It saves lives," Aspasia told us, who also received donated medicines (her whole story here).

"Help as much as you can, support as much as you can. It's luck to have something that no one else can," said Mrs. Papadimitriou, a medicine donor (her whole story here).

 

2nd Leg

Drug donation is a practice with significant benefits for society, the environment and the economy, with community pharmacies playing an important role at all stages of the process. However, these benefits may not be clear to everyone and this is precisely what prevents many of us from forming a clear opinion, taking a stand and supporting the donation of medicines.

Through the project "Opening Access to Health and Medicines for All" which is implemented within the framework of the Active citizens fund program, this campaign is carried out. With the aim of motivating and informing the general public, the project partners (GC, GIVMED, TPP) are given the opportunity to answer three basic questions:

Why do community pharmacies and drug donation to them exist?

How does the operation of community pharmacies and the donation of medicines contribute to society, the environment and the economy?

What can each of us do to strengthen community pharmacies and drug donation?

With the motto "Take a stand! Say "YES" to donating medicine." six brief videos were created that give the answers to the three questions above. In fact, through the videos each one of us is given the opportunity to express his opinion by answering a few short questions.

Why do community pharmacies and drug donation to them exist?

  1. Why 34,000,000 boxes of medicine every year in Greece, expire and are thrown away unused.
  2. Because 1,900,000 of our fellow human beings live below the poverty line.
  3. Because the 130 social pharmacies that exist in Greece have significant needs for medicines.

How does the operation of community pharmacies and the donation of medicines contribute to society, the environment and the economy?

  1. Through the donation of medicines, public health costs are reduced.
  2. By donating medicines, pharmaceutical pollution of the environment is reduced.
  3. 30,000 people consistently meet their drug needs through donations.

Watch the videos here.


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Impact on Society

Here are 11 useful takeaways from audience responses.

Surplus Medicines

  1. When checking the home pharmacy, 88.9% found at least 1 box of expired medicine at least once.
  2. 5 out of 10 check their home pharmacy once every 6 months, while 1 out of 4 every month. Also, 4 out of 5 throw away expired medicines in the common trash.
  3. The main reasons for excess medication are the completion of treatment (46.4%) and the death of a relative (35.7%)

People Without Access to Medicines

  1. 1,900,000 people live below the poverty line and cannot afford basic needs such as medicine.
  2. 59% believed that fewer people experience these difficulties, while 20% more.
  3. 29.5% have people in their home environment who find it difficult to meet their pharmaceutical needs. In fact, most of them have had to provide them with help.

Strengthening of Community Pharmacies

  1. 130 Community Pharmacies operate in Greece and have medication needs for approximately 30,000 people who benefit from them.
  2. 86.7% have a positive opinion of Community Pharmacies, 6.7% have no opinion and no one has a negative opinion!
  3. 37.5% have donated medicines to a Community Pharmacy, 28% to their neighborhood community pharmacy and 18.7% to a nursing home.
  4. It is interesting that 88.5% believe that the strengthening of Social Pharmacies will contribute to the increase of people who benefit from them.
  5. In fact, 77.7% believe that the strengthening of Social pharmacies can be achieved through donations from pharmaceutical companies and 62.9% through support from non-institutional bodies.

"YES" to the Donation of Medicines

300+ of you said a big “YES” to the medicine donation!



Initiative Location


Working with Organization

The campaign is an action of the "Opening Access to Health and Medicines for All" project.

The project "Opening Access to Health and Medicines for All" is implemented within the framework of the Active citizens fund program, with the implementing body Doctors of the World - Hellenic Delegation (GtK Greece) and partners GIVMED and the Press Project (TPP).

The Active citizens fund program, amounting to €12m, is financed by Iceland, Liechtenstein and Norway and is part of the financial mechanism of the European Economic Area (EEA) for the period 2014 – 2021, known as EEA Grants. The program aims to strengthen and strengthen the sustainability of civil society and to highlight its role in promoting democratic processes, strengthening citizens' participation in society and defending human rights. The management of the grant of the Active citizens fund program for Greece has been undertaken jointly by the Bodosaki Foundation and Solidarity Now.


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