SOCIETY

CIVIL SOCIETY: 269 PRACTICES


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Initiative

HUMAN CAST ARTIST GALLERY

HUMAN CAST ARTIST GALLERY
SUBMITTED FROM:

HUMAN CAST N.G.O.

Human Cast is the only organization in Greece that promotes the decent promotion, visibility and inclusion of artists of different racial and ethnic backgrounds, LGBTQI and disabled persons, people of older age and physical diversity in the media and in artistic entertainment productions, aiming at elimination of stereotypes and discrimination against these social groups. 

The purpose of the Human Cast organization stems from the need for visibility and inclusivity of human diversity in the Mass Media. The Media play an important role in communication and acceptance, as they can raise public awareness regarding equality and social cohesion.

Our vision is to promote acceptance and understanding of artists’ diversity in the Greek community, by creating an environment of equality and respect in Greek artistic productions and the mass media.

 


Contact

Objective Action

The "ARTIST GALLERY" created by the HUMAN CAST, is the first online platform for diverse artists who are active in the Mass Media and Greek artistic productions. It is an online, free for all platform, that offers artists and producers with a direct means of approach.

Our goal is to promote respect and and understanding in the uniqueness of race and nationality, sexual orientation and racial identity, as well as the inclusion of people with disabilities, older people and people with different body types in Greece.

These social groups need representation in the mass media, as well as in artistic/entartainment productions. The MEDIA can play an integral role in communication and acceptance, as they can steer public opinion towards equality and social cohesion.

 

Target Audience

The platform is for artists that wish to make use of it, as well as production companies that can search for artists through it.

 

Duration

The platform first went online as a pilot in 2020 with 8 artists, and has been running smoothly since 2021. Now, in 2022, we have 23 artists and continue to grow.


Description

The online platform is open, free for all, offering diverse artists a direct means of communication with producers. The ARTIST GALLERY platform is a digital gallery with pictures of artists, each leading to a personal page / profile.

The personal page/profile of each artist includes: A main photo and biography, photo album and personal video channel related to his artistic work, interviews, advertisements.

Artists' contact details are provided after contacting Human Cast to ensure a secure communication and collaboration framework, as well as to record collaborations that arise through the platform for research and statistics purposes.

There is also the possibility for producers to present their company as a diversity and equality workplace.

 


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Impact on Society

23 artists have signed up at the platform. Our first pilot year was 2020. In 2021 all artists used the platform to email their profile to casting companies, and they also shared it in the pass media. Several artists managed to participate in commercials, tv series, or interviews.



Initiative Location

Our operation is carried out online, and there is no need for physical attendance. Beneficiaries can use it anywhere, as long as they have a computer, tablet or smartphone with access to the internet. (Responsive web design).


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Working with Organization


Workers Participation

Responsible for the construction of the platform are Marilena Dania and Aikaterini Contarini. The qualities of the two developers are important for the style of the platform. Marilena Dania - psychologist focused on how the form of the artists' profiles is shaped, while Aikaterini Contarini - Art Director has undertaken the entire aesthetic result of the platform, combining ease of use with modern aesthetics.

Mary Sakellariou is a psychotherapist. She oversees the communication with artists and makes sure their singular needs are being met, while overseeing the operation.

There are three active volunteers in operations.


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Photos Videos

Benefits for Οrganization

Promotion of the organization in the Greek media and abroad (interview for the action of the organization in Deutsche Welle).




Connection with Global Goals






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