BUSINESS: 531 PRACTICES
Th. C. SKAGIAS S.A., was established in 1956, by Theodore Skagias and is the leading stationery producer in Greece. SKAG has 4 major product categories: School, commercial, Filing and arts & crafts items.
Read more: www.skag.gr
Awareness on the 17 global goals of United Nations and ensuring that all students/ trainees will acquire the necessary knowledge to promote the sustainable development of Greek society.
Teachers, Pupils, Students
The series first debuted in May 2020 and was distributed to bookstores to cover the back to school 2020-2021. The following season, the series was redesigned and launched in May 2021 to cover BTS 2021-2022. This year, the series was redesigned and will be launched in May 2022 to cover the BTS 2022-2023.
At the end of 2019, as a member of the Board of Directors of the ESSENTAILLY-GREEK initiative, SKAG participated in a meeting with CSR Hellas, for a full update Concerning Sustainability and the GREEN DEAL in EU. Thus, we were informed about the 17 Global Goals of the United Nations which were stated and agreed in 2015 with the participation of 193 countries.
This knowledge enabled us to became aware of the necessity to participate, with whatever means we have, in order to approach our audiences in the academic community and inform them, with whatever means we can. Thus, from the beginning of 2020 we chose to produce a new series of subject notebooks called "Save Earth", which act as a knowledge tool helping us to channel the knowledge of the 17 goals for sustainable development, in Greek society and especially in children, because we believe that they are our sustainable future.
At first our customers, the bookstores, thought it was a series about ecology. But then they realized that it was not at all that. In fact, we proceeded to publish a video that explained exactly what we have created. Of course, they were excited because we did not only provided a functional product, but at the same time an informative one, with information vital for the future of our planet, the 17 Global Goals and the means of their implementation.
Designing of the notebooks series "Save Earth", was carried out at the premises of SKAG - TH. SKAGIAS SA, in the first quarter of 2020 and its production in the second quarter of 2020.
The distribution and sale of the notebooks was done nationwide by the sales department and especially by the 10 Area Managers, of the company throughout Greece. The distribution of SKAG stationery products to cover the School period, begins, every May and is completed by the end of September, in 2,500 bookstores and stores.
The implementation of this initiative was carried out by the Marketing and Sales teams of the company, without the cooperation of a third party.
This initiative, was set up by the management and was implemented with the help of the Marketing and Sales teams of the company, which participated with great enthusiasm in the company's effort to gather as much information as possible for each of the 17 Global Goals.
The "SAVE EARTH" series went very well and rewarded SKAG for taking the initiative in creating this series of notebooks.
It also strengthened the company's profile as an environmentally and socially responsible organization and contributed to its further connection with the school and academic community.
