SOCIETY

Information campaigns on health issues

​At GENESIS Pharma we believe that proper information and prevention is half the way to good health and quality of life, which is why we actively participate in public awareness campaigns.

a. On the occasion of Iron Deficiency Awareness Day, November 26, our company carried out - for the 4th consecutive year - actions to inform the public about the importance of iron in the body and the need to treat iron deficiency and iron deficiency anemia in a timely manner, as a continuation of corresponding international initiative of CSL Vifor #TakeIronSeriously.

With the central message of the Iron Deficiency communication campaign “Listen to your body”, on the occasion of Iron Deficiency Awareness Day on November 26, we continue the implementation of the public information initiative that we started in 2020. Through the page www.takeironseriously .com/en we want to raise more awareness about iron deficiency and iron deficiency anemia, in order to better understand why iron is so important, what can happen if we don't get enough, what are the symptoms and ultimately how to treat them effectively.

Through the page www.takeironseriously.com/en we want to raise more awareness about iron deficiency and iron deficiency anemia, in order to better understand why iron is so important, what can happen if we don't get enough, what are the symptoms and finally deal with them effectively.

b. The new information platform for people diagnosed with Fabry disease and the families of fabryfamilytree.gr, includes information about the disease, its symptoms, its diagnosis and the hereditary way of transmission between the generations of a family. At the same time, it includes a very easy-to-use application that helps the visitor create their family tree and automatically identifies family members who may carry a mutation associated with Fabry disease.

c.TOGETHER IN SMA: Information platform for Spinal Muscular Atrophy (SMA) in Greek

Our company demonstrates in practice once again its support and substantial commitment to the SMA community, forming, in close cooperation with Biogen, a reliable information tool for the holistic treatment of the disease aimed at both the medical community and patients in our country.

From December 2022, the electronic information platform "TOGETHER IN SMA" created by Biogen and then translated and adapted to the needs of the Greek reality by our team is now available in Greek.

The aim of our initiatives, beyond informing the public about diseases, is to highlight the importance of early diagnosis and prevention.

The information and awareness campaigns we develop concern patients but also the wider public, caregivers, members of patients' families, the medical community, anyone who wants to be informed.

Iron sufficiency concerns us all, because without sufficient iron the human body cannot function properly. Iron deficiency can affect almost all aspects of our lives, mental and physical health, metabolism, productivity, energy, and even sexual function. It concerns even more groups with increased chances of iron deficiency such as women, young children and teenagers, patients with chronic diseases, such as heart and kidney failure and inflammatory bowel diseases.

At https://hcp.togetherinsma.gr/ health professionals can find important information about the disease, such as symptoms, diagnosis, etc., as well as daily practice tools that can help them in their work, such as indicatively: scales evaluation, bibliography, etc.

At https://care.togetherinsma.gr/ patients and their caregivers can be informed about the disease and its course, find useful sources of information, but also practical tools that can help to better manage everyday life with this disease such an aggravating disease.

The campaigns are developed on the occasion of World Days (eg Iron Deficiency Awareness Day on November 26, Rare Disease Day on February 28) and Prevention Months but last, as far as media circulation is concerned, 1 to 1.5 months while videos and websites remain accessible all year round.