BUSINESS: 335 PRACTICES
CHITOS SA is a pioneer, Greek industry, with a leading presence in the bottled water sector. Headquartered in the region of Ioannina and with experience in the field of bottling soft drinks since 1955, it started with the bottling of Natural Mineral Water "ZAGORI" in 1988. With steady steps it evolved into a dynamically developing Company, which continuously and substantially contributes to the national economy.
CHITOS SA - ZAGORI Natural Mineral Water, first in its industry, presented in October 2020 the new ZAGORI Natural Mineral Water bottles, made of 30% recycled plastic (r-PET). The name of the new "green" series is ZAGORI GO GREEN and it reflects in practice the company's commitment to reducing the use of new plastic in its packaging and reducing its environmental footprint. The company's initiative to implement the European Legislation five years earlier and in fact to a greater percentage than the requested 25% r-PET by 2025, aims to emphasize the responsibility of all of us for the defense of a sustainable planet.
The target audience for ZAGORI GO GREEN is all consumers since the specific bottles with a percentage of rPET replaced the PET bottles of the corresponding ZAGORI Natural Mineral Water codes.
CHITOS ABEE has been investing for years in the Green Economy in all of its activities, while at the same time applying high quality environmental standards, maintaining and improving its practices, which are certified by TUV HELLAS (TUV NORD), with the Environmental Management System based on the ISO 14001:2015 standard.
Believing in the principles of sustainability and the circular economy, it consistently invests in the development of reusable products, giving the consumer the choice of products that reduce their environmental footprint. The new "green" series of bottles with 30% recycled plastic (r-PET) is called "ZAGORI GO GREEN" and the first codes of the series are ZAGORI MINI 330ml, ZAGORI ATHLETIC 750ml and ZAGORI 750ml. This change in the packaging material, with the use of 30% recycled plastic (rPET) in the bottles, 5 years earlier than what is required by law, was the only way forward for CHITOS SA.
After many years of research and the cooperation of the Research & Development and Quality Assurance departments, CHITOS SA developed the first nationwide 3 codes for the ZAGORI GO GREEN series, using certified high-quality r-PET recycled plastic.
As part of its initiative for its own Green Case Study, CHITOS ABEE was thoroughly checked both for the Environmental Management System of the production process of r-PET packaging materials, and for all the recyclable packaging materials of r-pet products and is the first company in its sector to be certified for the above by the leading Inspection - Certification Body in Greece TÜV HELLAS (TÜV NORD).
The health, safety and trust of consumers is a constant priority of the company, which continues to offer ZAGORI Natural Mineral Water, pure and untouched, as it travels below the surface of the earth, in the natural aquifers of Pindos.
The consumer public "embraced" the GO GREEN initiative of CHITOS SA. In addition, through the extended TV campaign, the public was informed and educated about the importance of using rPET material and its value for sustainable development.
