For the 1st time in Greece, a comprehensive permanent digital-interactive exhibition was created for the understanding and prevention of the earthquake.
For the thorough preparation of this exhibition, 4 organizations collaborated:
1. AXA Insurance – member of the AXA Group
2. The Goulandris Museum of Natural History
3. The academic team of Professor Georgios Gazeta from
National Technical University of Athens
4. Ogilvy Communication Group and FOSS Production Company
PRODUCTIONS
The tour of the exhibition is carried out by a specialized team of museologists/geologists of the Goulandris Museum of Natural History and includes the following points:
1. View a specially designed educational video
Thanks to this visitors know what an earthquake is, how, where and why it happens and understand what they can do before, during and after an earthquake occurs.
2. Models of the globe
Spherical models of the Earth, which depict its layers, tectonic plates and seismic countries worldwide.
3. Digital history timeline
Presentation of the history of the most important earthquakes that have occurred in Greece.
4. Real-time earthquake monitoring
Special presentation application of the earthquakes that occur worldwide while the visitor is being guided through the exhibition.
5. Earthquake simulator
Earthquake bank of the National Technical University of Athens, through which the effects of the earthquake on a building are presented and how they are shaped according to the protection measures taken.
6. Digital interactive application – Make an earthquake
Special interactive presentation application of the geological conditions of the ground and the foundations of a building and the influence them in the event of an earthquake. The visitor selects a series of criteria and understands, through a digital game, how the soil and the structure of a building determine the effects of an earthquake.
7. Earthquake in my city
Interactive – digital game, with the help of which visitors understand how they can protect themselves from an earthquake in their city.
8. Become a seismologist
Interactive – digital game, with the help of which visitors are educated on what to do when they are at home in the event of an earthquake.
9. Virtual Reality earthquake experience
With the help of a special chair and a virtual reality mask, visitors can experience an earthquake inside a house, seeing in a specially designed video what is happening around them and hearing the characteristic sound that the phenomenon causes.
To attract the public, a separate digital communication campaign The Earthquake comes where you least expect it! was designed and promoted, in which the sudden arrival of the earthquake at the most inopportune moments of a family is presented in a humorous way.
Campaign video:
https://www.youtube.com/watch?v=S-Yd6q8YHA4
More informational material:
VR Video 'Exhibition Earthquake at the Museum: https://youtu.be/7P-EP8EzTUg
ANT1 Earthquake at the Museum: https://youtu.be/ViYJTNczPHc
NEXT DEAL 1 Earthquake at the Museum: https://www.youtube.com/watch?v=_n8XxLs1fJ4
NEXT DEAL 2 Earthquake at the Museum: https://www.youtube.com/watch?v=q9hqiLVNxSY