#LIfewithCOPD Breaking the Cycle of Fear for a Better Life with COPD
![#LIfewithCOPD Breaking the Cycle of Fear for a Better Life with COPD](/_imgfiles/practice_sustainable_1720094300_good_practice.png)
BUSINESS: 515 PRACTICES
In January 1998, twelve people with vision, courage and enthusiasm founded in Greece the subsidiary of Chiesi, an Italian pharmaceutical company based in Parma with an enviable research work to show, especially in the field of respiratory diseases. A series of interesting products complement and strengthen the doctor's arsenal in recent years and provide reliable solutions to serious conditions, such as asthma, chronic obstructive pulmonary disease and respiratory distress in newborns.
Today, Chiesi Hellas having already increased its staff and sales, is a properly organized company, with a dynamic presence in the Greek Pharmaceutical market, with high growth rates that are a serious legacy for an even better future.
With the initiative of the Hellenic Respiratory Society (EPE) and the sponsorship of Chiesi Hellas, the first website in Greece with instructions for home exercise (www. zoimehap. gr) was created for patients with Chronic Obstructive Pulmonary Disease (COPD). The main objective of the Program is to contribute to the improvement of patients' daily lives and quality of life. It includes special videos with breathing exercises, muscle strengthening exercises, as well as exercises and instructions to improve cardiorespiratory fitness.
The platform was launched in 2022 and continues to this day with many future prospects
The dual unmet need that the Programme aspires to cover:
Web application with a range of influence for any interested party with access to the internet.
Printed material in 100 Hospitals and Public Health Structures (KY). 1352 pulmonologists, 30 health journalists, 49 million the potential number of people potentially exposed to our message after the media event.
The #LifewithCOPD program was created under the supervision of the working groups "Chronic Obstructive Pulmonary Disease" and "Physiology & Pathophysiology of the Respiratory System – Pulmonary Circulation – Rehabilitation" of the Hellenic Thoracic Society, in collaboration with a specialized ergophysiologist and the kind sponsorship of the biopharmaceutical company Chiesi Hellas.
50 Chiesi Hellas employees participate in the Athens Marathon with the participation of health journalists, wearing a special T-shirt with #ΖωήμεΧΑΠ logo to raise public awareness.
The platform is an independent beyond the pill action. It is an tangible proof of Chiesi's genuine concern for patients and their caregivers, responding to the philosophy of having the patient at the center of our decisions. Chiesi, as a sponsor of the platform, is recognized as a pioneer in sustainability issues, putting actions over words, showing care and interest towards patients, caregivers and their families, health scientists, and stakeholders, strengthening its impact on people, patients and society.