BUSINESS: 532 PRACTICES
WIND Hellas is one of the largest telecommunications companies in Greece. Within 23 years of operation, WIND Hellas is established as a pioneer in mobile telephony technology and has presented innovative products that changed the telecommunications environment.
Read more: www.wind.gr
The impressive penetration of technology in young age groups, the increased use of internet by children, as well as the simultaneous increase in complaints to the competent authorities for child exploitation cases have indicated the urgent need for educating and raising the awareness primarily of parents, but also the children themselves, regarding the proper use of the internet. The dimensions the loss of control in internet use by children has taken, along with the consequent tremendous impact, made it urgently necessary to take on responsible measures. The numbers speak for themselves:
Kids@safety: Internet, Mobile and Child is addressed to parents in order to inform elementary school and high school students’ parents across Greece. Therefore, the target audience are parents aged 30-55 years old, who wish to raise their children in a safe internet environment.
From 2010 until today. And we keep going….!!!!
Under the Corporate Responsibility Strategy, since 2010 WIND has designed and implemented a comprehensive awareness-raising campaign entitled Kids@safety: Internet, Mobile and Child, conveying the creative message "Watch out for ...". On this basis, plenty of electronic and printed material has been developed covering the different needs of each age group: 5-7 years, 8-10 years and 10+. It is worth mentioning that the communication material has been entirely created under the scientific supervision and guidance of the renowned child psychiatrist, Professor Mr. I.Tsiantis. The selection of the strategic partners of the campaign is crucial, and more specifically:
The campaign started with the creation of the website www.kidsatsafety.gr. This is a complete digital platform addressed to parents and children. The rich content of audiovisual material is regularly updated and the visitor can find interviews of successful professionals from all social areas on the website. Special child psychologists, writers, parents, teachers, etc. offer advice and answer questions that have to do with the proper use of the internet. The platform also maintains close cooperation with both the Cyber Crime Unit and NGOs, such as the Smile of the Child. In addition, on the site the user can find news about Internet safety, surveys, opinion polls, useful addresses in Greece and abroad and downloadable material.
Apart from the microsite, through its successful community on Facebook, Kids@Safety manages to open a dialogue among parents mostly (or sometimes between parents and children) about the safe navigation and proper use of the internet. Moreover, among the main goals of Kids@Safety action is to raise awareness around the dangers of the Internet (e.g. Cyber Bullying), to encourage its proper use, and not to create fear or other negative emotions. On the webpage of Kids@Safety on Facebook (https://www.facebook.com/KidsAtSafety), a two-way interaction has been established that allows us to exchange information, communicate and create activities, starting from the digital environment; this is what makes Kids@Safety stand out, showing the way for similar actions.
In 2012, WIND, in cooperation with the Hellenic Police and the Cyber Crime Unit, created the digital platform www.cyberkid.gr which is the official site of the Cyber Crime Unit in Greece. In 2014 the Cyberkid application was presented. The Cyberkid app stands out due to its innovative - not only at European level but also worldwide - SOS Line - Cyber Alert which enables children to communicate directly (touchscreen call) and in real time with the Operational Center of the Cyber Crime Unit, with the primary aim to ensure the children’s physical integrity, as well as investigate any event that may put their life at risk or threaten them.
The campaign Kids@safety: Internet, Mobile and Child, both through www.kidsatsafety.gr and the Fb page https://www.facebook.com/KidsAtSafety is not just a platform for information, but a platform where the user may be trained, interact and find interesting proposals in a creative and enjoyable way. Specifically:
1. https://www.facebook.com/KidsAtSafety: Some of these activities that we have achieved so far are suggestions for books, creative activities, interviews of experts, cooperation with safer internet, games and contests that increase engagement and make our effort for raising awareness more effective.
Indicative actions and measurable results:
As a whole, the webpage has been able to show a rise in followers over 182% in the last year!!
Steady increase in traffic from year to year: 2012-2016 (Oct.-Feb) + 130% on average.
Moreover, the following has been carried out by the Company during the campaign:
Throughout the Greek territory.
The company's employees have become partakers of the campaign by watching lectures on children’s safe navigation online, and attending presentations of related books with the participation of their children. All parents working for WIND have received the Parental Control software for the safety of their children.
Same as above
No Connection with Global Goals found
