ENVIRONMENT

REGIO-MOB project's overall objective is to secure Europe’s sustainable growth by promoting sustainable mobility in the European regions.
Therefore influencing the relevant instruments in each concerned territory, contributing to their improvement & more efficient performance
as a result of mutual interregional learning.
In addition to the overall objective, the following sub-objectives should be highligthed:
1. Learning, sharing knowledge and transferring best practices between the regional and local authorities participating in the project with the
purpose of designing, improving and implementing regional mobilities plans,
2. Boosting sustainable, coordinated and safe mobility in the participating regions,
3. Adopting an integrated approach to the challenge of the climate change in the regional mobility plans of the regions, not only with an
environmental scope, but also economic and social,
4. Conveying the potential benefits of Information and Communication Technologies (ICTs) as key enablers of innovation, knowledge creation
and e-commerce within the sector;
5. Strengthening economic growth and job creation in the framework of sustainable mobility;
6. Ensuring the engagement of the key stakeholders in the process both, at regional (regional stakeholders groups) and interregional level
(learning platforms), encouraging them to play an active part in the achievement of results.
It is worth emphasizing here that in order to ensure the achievement of these objectives, REGIO-MOB partnership gathers a balanced
combination of regions with different development levels, different cultures and contexts. That is why REGIO-MOB project includes a wide
variety of regions covering a broad geographical scope across Europe. Furthermore the whole partnership relevance with regard to the
issue addressed is noteworthy (both at technical and regional level). Likewise their experience in the interregional cooperation field should be
stressed.

Project's website: https://www.interregeurope.eu/regio-mob/

LOCAL & REGIONAL PUBLIC AUTHORITIES &
POLICY MAKERS:
They are one of the most important target groups
of REGIO-MOB due to their influence on their
local/regional/national innovation policies. Policy
makers who make decisions about defining
strategies and policies relevant to and financing of
policy instruments, initiatives and organisations
are targeted. This group will include:
1. Public Authorities
2. Managing Bodies
3. Other public institutions at a local or
metropolitan level (with competences in this field)
(they will be included in the regional stakeholders
groups)

RELEVANT STAKEHOLDERS:
These organisations constitute both a group that
influences policy plans and implementation, but
also act as potential beneficiaries. In addition, all
these organisations have a lot of relevant
experiences & knowledge. Consequently, they
need to be involved in and reached through the
project and afterwards to provide their views,
suggestions and experiences. This group will
include:
1.Relevant regional/local transport companies
(whether public or private)/Operators
2. National and/or regional industrial and business
associations of related sectors (e.g. tourism,
leisure industry…etc) ;
3.Transport registered organisations
(they will be included in the regional stakeholders
groups)

BUSINESS-RELATED SECTOR:
As long as they are a driving force for economic
growth, they should be always considered in the
communication strategy. Companies are in most
cases an “end user” who needs to be reached to
discuss about their needs and problems concerning
the issue addressed but also in this case they are
key for the territorial change sought. In this case,
not only transport sector but also other associated
sectors (such as tourism, leisure industry...etc)
should be considered. ICT companies&developers
will be taken into particular account due to their
relevance for a further development of sustainable
mobility. Thus they need to be reached and invited
to take part in the process.

SOCIAL ACTORS (SECTOR RELATED):
Social actors often hold a relevant position in the
metropolitan governance systems.They generally
have quite a deep understanding of social issues
related to the concerned context. They are in
close contact with the citizens, thus they are able
to easly identify how social issues are manifested
on an individual level, organizational/community
level, and also institutional level. They are able to
identify & articulate varying perspectives on the
situation. Therefore they should be included
among the target groups to be reached.(eg
consumers associations, ecologists groups,
neighbourhood associations)

GENERAL PUBLIC:
Civil society should be necessarily engaged in the
process of change. Citizens play a decisive role in
the consolidation of mobility patterns, therefore,
they also strongly contribute to change
them. Project's outcomes have to reach the
citizenship in a broad sense on a regional level.

PROJECT PARTNERS:

They are the heart of REGIO-MOB thus they will be
fully involved in project's communication activities,
being also recipients of the communication
outcomes. But in addition, they will be targeted as
well by the communication actions carried out by
the programme and the learning platform, which
should be taken into particular account due to its
relevance in order to raise awareness about
sustainable mobility among other EU Bodies
(external/EU level learning).

2016-2020