BUSINESS: 381 PRACTICES
It all started in Bordeaux, in the heart of the vineyards at Château Smith Haut Lafitte, the estate owned by Mathilde's parents. Caudalie is a unique story of love, nature, passion, chance encounters and a sense of adventure!
CAUDALIE | Discover the brand story - Caudalie
Caudalie's innovation is about the composition of the products but also the environmental practices used, which aim not only to have a positive impact on the environment, but also give back to the planet.
The main objective of the brand remains the creation of high quality and high aesthetic products combined with the protection and respect for the environment. Thus, Caudalie continues to focus on the creation of sustainable products from natural ingredients, but without reducing the quality of the high-level products they manufacture.
Caudalie's audience is quite broad thanks to its wide range of products, aimed at men & women of all ages and all skin types.
This audience is beauty & skincare savvy that chooses products based on their quality and effectiveness but consider following the best practices at a production level, equally important. These practices have to do with respect towards the environment and the protection of the planet. In recent years, the brand has acquired a particularly loyal audience, which completely trusts the brand.
Caudalie speeds us processes in order to respond to the biggest challenges of our times: the protection of the planet and the growing demands of the consumer public for sustainable, effective products. More specifically, it emphasizes on the following points:
Natural ingredients: With grape seeds as the key ingredient in its products, which contain many powerful antioxidants, Caudalie continues to pioneer with vegan collagen (Resveratrol anti-aging range’s formula) and Viniferin (core ingredient of the Vinoperfect serum), patented by Caudalie laboratories.
Eco-friendly packaging: Spatulas and leaflets have been reduced on all Caudalie’s products. As a result, there has been a significant reduce in catalogs and plastic packaging (20%). This has allowed Caudalie to save over 13 tons of plastics and 33 tons of paper.
Recycling: Recycling service for used products has been successfully operating in stand-alone stores abroad, with the aim of being implemented in our country when the correct network will be created.
Sustainable production: The management center in France, where the Natural Formulation Laboratory is located, is a model of sustainability with environmental specifications including photovoltaic and geothermal installations, charging stations for electric cars and reinforced insulation. This leads to the 75% reduce of the consumed energy.
Ocean Protect: Caudalie, true to its environmental commitment, creates 100% PLASTIC COLLECT. This means that it collects from the ocean and recycles as much plastic waste is used in the manufacturing process.
Open Formulas: Caudalie's formulas are open, which means that they are constantly evolving, following the continuous research and studies carried out by Caudalie's scientific team, in collaboration with other prestigious institutions (e.g. Harvard Medical School).
Caudalie, fully aligned with the support and protection of the planet, searches for new ways to further develop this action. As a result, new ways of innovation on production and processes are constantly being born. In this way, Caudalie informs and educates the consumer about what someone can do on an individual and on a collective level, to adopt more sustainable and environmentally friendly habits. The most recent example is the relaunch of the Premier Cru range, which consists of refillable capsules, encouraging the consumers to take an active role in protecting the environment by purchasing only the capsule, instead of the entire package. Last but not least, the relationship consumers have developed with the brand, acts as a driving force. When the audience gets bigger, there is an increase in the distribution network too, through partner pharmacies.
Caudalie is looking for partners who represent the same values. Specifically:
