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Section | SOCIETY | |||
TOPIC | ||||
INTERAMERICAN |
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Voluntary social contribution campaign “Testimony of Solidarity, Act of Life: We Champion the Right to Life and Dignity” | ||||
Our primary objective is to offer relief to vulnerable fellow men and women who find themselves in situations of extreme distress, living below the poverty threshold with obvious needs. A secondary objective is to raise awareness and prompt INTERAMERICAN’s employees and partners into making a larger social contribution and to embed a corporate culture of solidarity. |
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Addressed to persons in situations of poverty, mainly through social services and local communities. |
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Systematically implemented since 2012 and ongoing. |
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The initiative is part of the campaign “Testimony of Solidarity, Act of Life”, an ongoing project articulated in a chain of initiatives per year, already into the fourth year of implementation. The core idea is to support dignity for financially and socially destitute citizens, meeting their needs in basic consumer goods, mainly food, whereas the Company also offers healthcare using its own health services infrastructure. In particular, in 2014 and 2015 the following were implemented: 1. INTERAMERICAN’s volunteers offered foodstuffs to the “Homeless Foundation” of the City of Athens (ΚΥΑDΑ) The Company supports the Homeless Foundation on a permanent basis since 2012 mobilizing active citizens – “Volunteers for Life” among its own human resources and the sales network. At the same time, INTERAMERICAN sponsors festive meals offered by the City of Athens at Easter, on Easter Sundays and on New Year Days to the poor and the homeless. 2. Donation of foodstuffs to the NGO “Mission” operated by the Orthodox Church The Company offered 1,2 tons of foodstuffs to the NGO “Mission” operated by the Church of Greece on the occasion of a concert organized in co-operation with the Popular Orchestra “Mikis Theodorakis” for the same purpose. 3. Employment project for the homeless and the poor in co-operation with the NGO DIOGENES 4. Co-organization of the “Week of Solidarity and awareness-raising of the citizens of Patras” Typically, over 4 tons of foodstuffs and other items from many collection points were assembled at INTERAMERICAN’s offices in Patras, with constant support from PELOPONNISSOS (newspaper and pelop.gr), and distributed to the food bank of the City of Patras, the organisers of municipal kitchen soups, the municipal company of Dimeon and the “Cellar of Love” of the Holy Diocese. The Company has a permanent partnership with the Media Organization for the benefit of the local community that has become an annual institution. 5.Supporting the social initiative INSURE-IT by insurance brokers and the Municipality of Mytilene to insure indigent and uninsured islanders. |
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The success of the campaign “Testimony of Solidarity, Act of Life” to address poverty is based on constructive partnerships with social agencies. In particular, in the context of the campaign, the Company co-operated with the following agencies:
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Employees and sales partners are an important element for successfully implementing INTERAMERICAN’s project of social initiatives and actions. |
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In terms of geography, the project is implemented throughout the national territory. |
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In total, from the onset of the campaign (2012) to 2015, the people of INTERAMERICAN delivered over 10 tons of long-life foodstuffs to social agencies in Athens and elsewhere in the Country (Thessaloniki, Chania, Heraklion, Patras). Employee participation in this campaign is estimated at 95%. According to a recent survey, the rate of extreme poverty in Greece was 15% in 2015 whereas in 2011 it was 8,9% and no more than 2,2% in 2009. |
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In addition to providing relief to vulnerable fellow men and women, INTERAMERICAN’s social contribution through “Testimony of Solidarity, Act of Life” also creates considerable benefits for the Company. Notably:
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