AstraZeneca

AstraZeneca’s key priority is to create a workplace where people can grow, thrive, and connect meaningfully with the company’s purpose.

As part of its sustainable development strategy, AstraZeneca designed the Sustainability & Well-Being Day 2025 initiative to transform the company’s ESG strategy into an experiential journey that strengthens employee participation, personal responsibility, and active engagement.

The initiative aimed to highlight that sustainability is not only a corporate objective or an environmental commitment, but also a daily mindset that starts with each employee. At the same time, it sought to strengthen employee engagement, cross-functional collaboration, and employees’ connection to AstraZeneca’s purpose: to improve the lives of people.

The initiative was addressed to all AstraZeneca Greece employees, regardless of role, function, or location.

The experience was designed to be inclusive and accessible, encouraging participation from employees across different teams and strengthening connections between colleagues in Athens and Thessaloniki.

A one-day initiative with lasting impact through follow-up actions and the Living Takeaway Concept.

Sustainability & Well-Being Day 2025 was a comprehensive internal communication and employee engagement initiative that brought together two strategic pillars for AstraZeneca: sustainability and employee well-being.

Built around the central message, “Sustainability Starts with Our People,” the initiative was designed to move the company’s ESG strategy from the level of awareness to the level of personal experience.

Employees took part in a series of experiential activities that connected nature, personal growth, and collaboration, including guided tours in botanical gardens, hiking in the Attica Forest, an Ikigai personal purpose workshop, sound healing sessions, indoor plant care training, and group planting activities in Athens and Thessaloniki.

A distinctive element of the initiative was the Living Takeaway Concept, through which each participant received a plant as an enduring symbol of their personal contribution to sustainability, bringing the message of the initiative into their daily life. At the same time, Experiential Kits were created for employees who could not attend in person, ensuring that the experience and message of the initiative reached the entire organization.

The initiative was implemented in collaboration with Socialdoo, which supported the design and delivery of the employee engagement experience.

This collaboration contributed to the creation of a well-rounded initiative that combined strategic communication, creativity, and experiential practices.

Employee participation was a key success factor of the initiative.

Employees actively engaged in the activities, collaborated with one another, and contributed to creating a shared experience around sustainability and well-being, strengthening cross-functional communication and creating new opportunities for connection among colleagues.

Diomedes Botanical Garden, Athens and American Farm School, Thessaloniki

Measurable results

78% employee participation, including contractors
Feedback score: 4.86/5

Qualitative results

The initiative:

strengthened employees’ sense of personal responsibility toward sustainability
highlighted the connection between personal well-being and environmental responsibility
reinforced a culture of collaboration and participation
deepened employees’ connection to AstraZeneca’s purpose

The initiative demonstrated that sustainability can be transformed from a strategic commitment into an everyday behavior through meaningful human experiences.

Benefits for the Organization

Sustainability & Well-Being Day 2025 contributed to:

strengthening employee engagement
fostering a stronger culture of sustainability
creating a shared understanding of ESG goals
reinforcing employees’ connection to the company’s purpose

The initiative highlighted the power of internal communication as a driver of cultural change, transforming AstraZeneca’s values into everyday experiences and behaviors.