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Section | SOCIETY | |||
TOPIC | ||||
WIND Hellas |
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Kids@Safety, internet, mobile & child | ||||
The impressive penetration of new technologies at younger ages, the increased use of the internet by children and the simultaneous increase in complaints to the competent authorities for child exploitation cases, indicated the urgent need for education and awareness of parents and children for the proper use of the Internet. The dimensions that the loss of control in the use of Internet by children has taken and the consequent tremendous impacts, address a pressing need for responsible actions. It has been proven that: |
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The integrated social awareness and information program, targeted to parents aiming to primarily inform WIND subscribers as well as parents of elementary and high school students all over Greece. The target audience is parents between the ages of 30-55, who wish to bring up their children safely. |
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Since 2010 |
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WIND, in the context of its Corporate Responsibility Strategy, designed an awareness and information campain, creating an integrated communication platform, "kids@safety, Internet, mobile and child". Within this platform, numerous electronic and printed materials were developed, meeting the different needs of each age group: 5-7, 8-10 and 10+ years old. It is important to note that all the communication material of the campaign was created under the supervision of the renowned psychologist, Mr. I.Tsiantis. Furthermore, the selection of the strategic partners -the Electronic Crime Unit and the Saferinternet.gr- was a crucial factor that gave prestige and credibility to the program. |
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The success of the program is also confirmed by the two exclusive strategic partnerships WIND achieved with the Cyber Crime Unit for the creation of the official information portal of the Hellenic Police www.cyberkid.gr and the Information and Awareness Action of the Greek Centre for Safer Internet saferinternet.gr. |
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The Company’s employees became partakers of the campaign by attending workshops on the safe navigation of children on the Internet. Moreover, everyone received parental control software for the safety of their children. |
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Nationwide |
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The results of the program concern the information, awareness and guidance of parents so that they encourage their children in using new technologies responsibly and with safety. The program's success, by enhancing knowledge of parents for safe navigation, is reflected in: |
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WIND Initiative on the proper use of the internet has significantly strengthened the social profile of the company, which is reflected on the results of the dialogue that the company has undergone with its stakeholders. Moreover, this initiative was the vehicle for the development of strategic partnerships with the "protagonists" of the field, which constitutes the company one of the "pioneers" of the specific matter. The support of actions and initiatives with great appeal to the general public, both contributed to raising awareness and to highlighting the Company as socially sensitive to safe navigation and mobile use issues. Finally, the effectiveness of its parallel marketing actions, which were connected with the program, contributed directly to the support of the Company’s business objectives. |