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Section | SOCIETY | |||
TOPIC | Initiatives on the effects of the COVID-19 pandemic | |||
IASO GROUP |
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IASO: Home Fit Home Program with Online Pilates for expectant & new mothers | ||||
Driven by its commitment for continuous care, from conception to delivery, for the first time in Greece, IASO created the Home Fit Home Program with Online Pilates for expectant & new mothers. Understanding just how important the current reality is for mothers going through pregnancy or the postpartum period, it created and offered online Pilates classes with Mandy Persaki free of charge. Through special Pilates exercises which improve posture in pregnant women and muscle toning in women who have just given birth, Mandy guides mothers through every step, and helps them improve their breathing, relax and have a pleasant workout, right at home! |
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For expectant and new mothers |
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The online classes started in December 2020 and are continuing to this day (April 2021), every Monday and Wednesday. |
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Celebrating 25 years of dedication, caring and quality services, and encompassing the health of women in its DNA, IASO has managed to maintain its leading position, not just as the No. 1 Maternity Hospital with the most deliveries in Greece, but also as the largest Maternity and Gynecology Hospital in Europe, with millions of women having placed their trust in its top-of-the-range healthcare services. Its national and European firsts, its recognition as a No1 Maternity Hospital, its multiple awards, its innovation, its quality services and its continuous development are testament to the credibility and strong momentum of IASO. Celebrating 25 years of dedication, caring and quality services, and encompassing the health of women in its DNA, IASO has managed to maintain its leading position, not just as the No. 1 Maternity Hospital with the most deliveries in Greece, but also as the largest Maternity and Gynecology Hospital in Europe, with millions of women having placed their trust in its top-of-the-range healthcare services. The hope for high numbers and positive results soon came true, and specifically, after the launch of our first post, which produced the following metrics (for both platforms) Total Reach: more than 250Κ
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Through Home Fit Home, IASO offered 34 hours of safe exercise, well-being and joy, and will continue to support this most valuable time in the life of each woman. Views / Participations (YouTube)
*the 10,200 views do not correspond to unique users, meaning that they may include mothers who attend every session Comments (YouTube)
The first launch post produced the following metrics (for both platforms)
Social media Total Reach overall: more than 250Κ Total Impressions overall: more than 250Κ
2 IGTV Lives = 4,563 views Newsletter: 1,032 subscribers The IASO Home Fit Home Program with online Pilates classes for expectant and new mothers received two Indie Awards in the Best in Digital category. It received a Silver Award for Social Media and a Bronze Award for Branded Content. |
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