Section SOCIETY
TOPIC

DIRFIS S.A.

Corporate Social Responsibility as a Goodwill Factor for Society and the Environment

The water bottling company Dirfys SA has been active and developing evolutionarily in the drinking water market since 1975, re-entering the market dynamically in 2010. In the decade 2010-2020 the company developed significant sales in Greece and abroad in all sales channels, while in 2020 , despite the pandemic, achieved sales growth and a tripling of its profitability.
Dirfys is a company that, from its foundation until today, has consistently incorporated into its culture the principles of Corporate Social Responsibility, which it has reduced to a strategic priority for its sustainable operation.

TARGET
Every business is a creation and "birth" of a society for it and must return to it added value.
Dirfys, as part of society, is inextricably linked to it. For its sustainability, it must, with the means at its disposal, contribute to the creation of a prosperous, quality and healthy society, which is why it consciously chooses to be part of actions that strengthen local societies and economies.
The aim of the implementation of multiple sponsorships is to cover immediate needs, but also to form effective and sustainable long-term social protection services, creating a "social safety net".

The Corporate Social Responsibility actions that Dirfys plans and implements are intended for people and, by extension, for society, the environment and the local economy. On the one hand, the direct beneficiaries are the organizers of the events, the athletes of the teams, the students of the schools and the participants in organizations and agencies.

At the same time, the company communicates the CSR program it has drawn up to the media and the consumer with the aim of informing, inspiring and also setting an example for every other company or individually, for every interested party. The professional communication of CSR actions demonstrates the way in which the company perceives its environmental and social responsibility.

From 2020 until today, the company systematically stands by initiatives that "fight" for people and the environment. Its main objective is to continue its active contribution and to strengthen it in times of crises and natural disasters.

Through various actions implemented by Dirfys, which fall under Corporate Responsibility practices, a two-way relationship is created with multiple benefits for all involved. The protection of the environment, the contribution to people, society, education and culture, are supreme values that the company respects and promotes with the ultimate goal of consolidating a healthier social environment.

In recent years, Dirfys has intensified its Corporate Social Responsibility actions by helping local communities by generously offering the most important good for life and the most precious gift of nature, water. It contributes steadily and systematically to actions aimed at protecting the environment, improving the standard of living of our fellow human beings, promoting the ideals of sports as well as developing culture.

The company has created a working group which manages the volume of requests for contribution to CSR actions. This process is crucial to ensure prompt response to requests, extensive evaluation, triage and a final decision to accept or reject the request. The working group is responsible for the preparation of the remunerative benefits and their implementation before, during and after the end of the action as well as for all communications between the management of the company and the respective organization that has addressed a request of interest.

The company's strategy is to respond positively to the majority of sponsorship requests from businesses, sports teams, organizations operating in Evia, which is the headquarters of Dirfis. Subsequently, as the company becomes the recipient of requests of nationwide interest, priority is given to accepting requests for CSR actions of a sporting nature and actions that contribute to the relief of vulnerable social groups and to the protection of the environment.

Among other things, the company purposefully, due to the nature of its product, seeks to connect its name with sports. By participating in CSR actions of a sporting nature, social interaction and cohesion is promoted and strengthened. Sport offers possibilities for forging environmental consciousness and raising awareness among citizens about issues related to sustainability. In addition, it contributes significantly to intercultural understanding and social integration. Sport is a constantly evolving environment that lends itself to act as a means of encouragement and inspiration for a better future for man and society.

DIRFIS 2020 GRANTS

Sports Teams

AO KARYSTOU

N. ARTAKIS SPORTS GROUP

LEONIDAS VASILIKOU

AO EDIPSOS

CHALKIDA COPPER REMOVAL GROUP

AO RENAISSANCE OF AFRATIOU

LILAS BASILIKOU

AO MAKRYKAPAS

AO LOUKISSION

EPS EVIAS

AVANTES OF CHALKIDAS

LONG CAPA SPORTS CLUB

HERACLES OF PSACHN

ANO MERA SPORTS CLUB OF MYKONOS

WOMEN'S BASKETBALL TEAM

BASKETBREAKING SCHOOLS OF CHALKIDA

WOMEN'S VOLLEYBALL TEAM - AMAZONS

<> BASKETBALL TEAM

EVENTS

WORLD BREAST CANCER DAY (MUNICIPALITY OF CHALKIDEA)

PANHELLENIC OPTIMIST CHAMPIONSHIP / IOH

PANHELLENIC LAZER CHAMPIONSHIP / IOH

REGATTA EVIA ISLAND

TREE PLANTATION / LILANTI MUNICIPAL UNIT

LONG COAT PARENTS ASSOCIATION / HALLOWEEN CELEBRATION

3rd PRIMARY SCHOOL OF CHALKIDA / HALLOWEEN CELEBRATION

PARENTS' ASSOCIATION OF THE 3RD PRIMARY SCHOOL OF ARTAKIS / HALLOWEEN CELEBRATION

2ND KINDERGARTEN N. ARTAKIS / HALLOWEEN CELEBRATION

PROM RACING TEAM

HELLENIC RED CROSS / CHARITY EVENT

HOPE - ASSOCIATION OF FRIENDS OF CHILDREN WITH CANCER

SOCIAL GROUPS IN NEED OF SUPPORT

GREEK FORCES IN EVROS

CHILD'S SMILE

CHALKIDAS HOSPITAL / PANDEMIA

HELLENIC RED CROSS / PANDEMIC

ASCLIPIO VOULAS HOSPITAL / PANDIMIA

MUNICIPALITY OF CHALKIDEA / MESSAPIA / PLYMYRES

FIRE SERVICE OF CHALKIDA

AFRATIOU FORESTRY COOPERATIVE

CULTURAL ENVIRONMENTAL ASSOCIATION OF KAMARIO

HOLY CATHEDRAL OF AGIOS GERGIOS ARMAS

FILMS / SHOWS / SCREENINGS

FILM CIAO ITALIA

TAINIA << DON'T DISTURB MY CIRCLES>>

FILM << 6 NIGHTS AT THE ACROPOLIS >>

TELEVISION SHOW << MUSIC BOX >>

CULTURAL EDITION << SELECTION >>

DIRFIS 2021 GRANTS

SPORTS TEAMS

LEVADEIAKOS PAE

OSFP - WOMEN'S BASKETBALL

AONA NEAS ARTAKIS

AVANTIDO FEMALE TEAM

HERACLES OF PSACHN

NATIONAL WHEAT TEAM - NATIONAL MEN ALEXANDROUPOLI

AGRIAS NATIONAL WOMEN'S FITTINGS TEAM (10/7)

PAMPAIDO NATIONAL FLYING TEAM AMALIADA (10/7, 27/7)

PAGORASIDON NATIONAL FLYING TEAM MOUZAKI (10/7)

NATIONAL VEILING TEAM PORTARIA (27/7)

  GIRLS' NATIONAL TEAM-CLOSED PORTARIAS GYM

AMAZONS SPORTS GROUP

EPS EVIA (28/12)

NATIONAL GIRLS PREPARATION - ASTERA A. DIMITRIOU FIELD

NATIONAL CHILDREN'S TEAM - THESSALONIKI MIKRAS CLOSED GYM

A.O. CHALKIS

AIANTAS AVILIDAS

A.O. LONG COAT

A.O. OUT, LADY

XEROPOLIS PUB

GAS BASILIKOU

TEAM KONTODESPOTI

CHILDREN'S NATIONAL TEAM (NEMAES GYM CLOSED)

PETOSFERISIS GROUP - KARPENESI

EVENTS

SUMMER PROGRAM KDAP - DOPPAH (1/7)

ARCHERY COMPETITIONS << HORSEMAN>> (2/7)

ECOLOGICAL ASSOCIATION OF ATTALI - HIKING (3/7)

TRIADAS CULTURAL ASSOCIATION EVENT 23/7

VOLUNTARY BLOOD DONATION << GOOD SAMARITIS >> 31/7

SAILING GROUP OF CHALKIDAS << EVIA ISLAND REGATTA 2021>> 31/7

EVENT NARROW EVIA-GOOD SAMARITIS

BEGATI ELMIRA GYM EVENT 11/19

KANITHOU INDOOR COURT DISTRICT EVENT 09/20

RIALTO THEATER -LAKIS LAZOPOULOS

EUVOIC DOUGH OUR GREECE CSR ACTION 17/9

OUR GREECE CSR ACTION 17/9

EVENT OF SWIMMING CLUB OF ERETRIA 3/9

SOCIAL GROUPS IN NEED OF SUPPORT // PUBLIC SERVICES

ELASSONAS EARTHQUAKES (8/3)

MUNICIPALITY OF DIRPYON MESSAPI (FOR NEEDS OF THE MUNICIPALITY)

PSACHNI POLICE DEPARTMENT

FIRE SERVICE OF CHALKIDOS

SYMBEEOSIS SA (COMPANY)

PEK DIRPYON MESSAPIA

HOLY MONASTERY OF AGIOS GEORGIOS ARMA

HOLY TEMPLE EVANGELISM OF THE THEOTOKOU

FOREST FIREFIGHTERS 30/7

CLUB << I READ FOR OTHERS >> LLC

CLUB <>

PIROPLICTOI B. EVIA

  REQUEST FOR DIRPHYS WATER - DELIVERY LAKE CITY MUNICIPALITY// FIREWORKS

FILMS / SHOWS / SCREENINGS

Online << Al Tsadiri New>> & << 10 Mikri Mitsi>>

<>

MUSIC BOX ERT

EDUCATION

SCHOOL OF MECHANICAL ENGINEERING, UNIVERSITY

ARCHELON PROGRAM ZAKYNTHOS (7/5)

2nd GEL CHALKIDAS

TEDxAUEB STUDENT GROUP OF ATHENS UNIVERSITY OF ECONOMICS

 EDUCATIONAL RENAISSANCE/EDUCATION

DIRFIS 2022 GRANTS

SPORTS TEAMS

AO HALKIS

AO MAKRYKAPAS

EPS EVIAS

LIDO GYM CLOSED/ WOMEN'S CUP. CLUB

TEENAGERS' NATIONAL SCHOOL PREPARATION /THESSALONIKI

NATIONAL JUNIOR PREPARATION/ PANORAMA

DAK GLYFADAS

BASILIKOU GYMNASTICS CLUB

PREPARATION OF NEMEA CHILDREN'S NATIONAL

TEENAGE MARATHON RUN FOR PEACE

BOYS/GIRLS SINGLE TEAM WEIGHTS

AMAZONS

LEVADEIAKOS

OLYMPIC WOMEN'S BASKETBALL

EVENTS

LAMIA FIRE DEPARTMENT

HELLENIC WORLD SMOE

MUSIC BOX ERT

I READ FOR OTHERS

Dirfys prioritizes offering to the local community in which it operates, for this reason it consciously chooses to be actively on the side of organizations and bodies from Evia, Attica, but also the rest of Greece, such as e.g. Zakynthos and Amorgos.

Quantitative data 2020

TOTAL PALLETS : 379 PALLETS // TOTAL PACKAGING 35,917

Quantitative data 2021

TOTAL PALLETS : 169 PALLETS // TOTAL PACKAGING 12,972

Quantitative data 2022

TOTAL PALLETS : 26 PALLETS // TOTAL PACKAGING 155

It is known that social sensitivity and its expression through Corporate Social Responsibility cause positive feelings and impressions not only in the consumer public, but also in the employees, company executives and in the whole society. At the same time, CSR practices help each company strengthen its reputation and brand, improve the programs it implements, strengthen the ties between employees and management, and create prospects for new business partnerships.